EngageLab Unveils AI-Powered Omnichannel Customer Engagement Innovations

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EngageLab, a provider of AI-powered omnichannel customer engagement solutions, presented its cutting-edge solutions at The MarTech Summit Asia 2025 in Singapore.

EngageLab showcased its AI-driven customer engagement platform that empowers businesses to deliver personalised, impactful experiences across multiple touchpoints, fostering stronger relationships and higher retention rates.

Key scenarios from the summit highlighted EngageLab’s ability to deliver transformative results:

• A Leading Ecommerce Platform in Southeast Asia:
  The platform’s CMO sought to improve customer retention and drive repeat purchases through personalised, multichannel communication. EngageLab demonstrated its Omnichannel Customer Engagement Platform, which integrates AppPush, WebPush, Email, OTP, SMS, and WhatsApp. This enabled the platform to deliver consistent and tailored messaging across all customer touchpoints, significantly enhancing engagement and loyalty.
• A Regional Financial Services Provider:
  A senior marketing leader expressed challenges in managing fragmented customer data and delivering localised engagement across multiple regions. EngageLab showcased its AI-driven segmentation and analytics tools, which unify customer data, uncover actionable insights, and enable highly targeted engagement strategies.
• A Global Consumer Electronics Brand:
  The brand’s marketing director highlighted inefficiencies in their email campaigns, including low deliverability rates and limited personalization. EngageLab introduced its world-class email solutions, featuring domain preheating, intelligent routing, and advanced sender certification. These solutions ensured a 99.97% email delivery rate, significantly boosting engagement and campaign success.

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Enterprises recognised EngageLab for its demonstrated ability to deliver:

• Omnichannel Customer Engagement: Seamlessly integrate multiple communication channels to create cohesive, personalised customer journeys.
• AI-Powered Insights: Real-time analytics and user behaviour tracking to optimise engagement strategies and maximise ROI.
• Global Infrastructure: Strategically distributed global nodes ensure high delivery rates and compliance with local regulations.
• Proven Results: EngageLab’s solutions have driven significant success for clients, including a 30% increase in conversions for ecommerce platforms and a 40% boost in repurchase rates.

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