ELB Learning Unveils Sales Transformation & Enablement
ST&E expands on ELB Learning’s suite of enterprise learning solutions, including Rehearsal, a video-based training platform, The Training Arcade, a learning experience platform, and CenarioVR, a 360° immersive learning simulation.
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ELB Learning has announced the launch of its newest service, Sales Transformation & Enablement (ST&E). The service leverages behavioural science, new technology, and talent optimisation to equip enterprise sales leaders with data-informed strategies and buyer-aligned execution that unlock the potential of their teams.
Research shows it can take 12 to 15 months on average for a new enterprise sales rep to become a top performer, with 67% of sellers feeling their training does not adequately prepare them for buyer conversations.
Meanwhile, organisations face missed quotas and lost revenue opportunities. ST&E’s approach bridges the gap between training and real-world sales execution and shortens the training-to-revenue time span.
“Traditional sales enablement is no longer enough. It fails to prepare teams for the complexity of today’s sales environment,” said Andrew Scivally, CEO of ELB Learning. “ST&E is designed to diagnose, design, and activate systemic change by aligning strategy, talent, and execution in a way that actually drives performance.”
“When we’ve applied this approach, over 60% of teams have closed deals before their quota periods even began. That is the kind of outcome we are delivering to our customers.”
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ELB Learning’s ST&E solution helps companies move beyond one-off training and build sustainable enablement systems through a holistic, performance-driven process. The service includes:
- Talent Benchmarking: Cognitive and behavioural profiling to benchmark culture fit, identify competencies that equate to excellence, reduce ramp time, and align talent with what drives quota and retention.
- Bespoke Content Development: Customised learning experiences, playbook development, and value messaging creation to upskill and drive behaviour change.
- Buyer-Aligned Sales Strategy: Sales stages, value narratives, and tools designed around real buyer behaviour to increase relevance and deal velocity.
- Coaching Strategy: Framework-based coaching and complex deal strategy systems that turn insights into sustained performance and wins.
- Targeting Strategy: Ideal customer profile design that aligns buyer psychometrics with account segments.
- Training Technology: AI-powered practice platforms, gamified learning tools, and actionable playbooks that drive consistency.
- Experience Mapping: Buyer journey mapping to identify key experience gates, prevent premature solutioning, and maximise post-sale value.
- Growth Acceleration: Outbound strategy design that drives pipeline acceleration through tailored activities, clear goals, and effective rep engagement.
“We’ve assembled a powerhouse team of experts to help revenue and customer experience leaders unlock performance across the customer journey,” said Alicia Shevetone, SVP of Strategy and Execution at ELB Learning.
“This marks a critical inflection point for ELB as we evolve our go-to-market strategy to reimagine workforce transformation and align growth, talent, and learning amid an increasingly complex business climate.”
ST&E expands on ELB Learning’s suite of enterprise learning solutions, including Rehearsal, a video-based training platform, The Training Arcade, a learning experience platform, and CenarioVR, a 360° immersive learning simulation.
