Edge Marketing Launches GEO Service
With the new GEO service, Edge Marketing helps clients go beyond visibility by ensuring they are cited, trusted, and recognised as credible sources in the moments that matter most.
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Edge Marketing has announced the launch of its generative engine optimisation (GEO) service: an approach to digital visibility that positions clients as trusted sources in today’s AI-driven search landscape.
As search engines, voice assistants, and chatbots now use artificial intelligence to surface and summarise sources, brands face a new visibility challenge. Traditional SEO alone is no longer sufficient; success now means being cited, sourced, and recommended by both human audiences and generative AI.
“AI is changing the rules of digital visibility at a breathtaking pace,” said Amy Juers, MBA, CEO at Edge Marketing. “With our new GEO service, we’re helping our clients move beyond being just seen. We ensure they’re cited, trusted, and recognised as industry leaders in the moments that matter most.”
Edge’s GEO service is built on a proven foundation of content and PR strategies, now evolved for the next era of search. Clients benefit from:
- Authoritative content optimised for both readers and AI engines.
- Brand mentions and expert commentary for enhanced credibility and AI citation.
- Well-crafted articles that directly answer client questions and drive visibility.
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- News built for media pickup, industry influence, and SEO/GEO results.
- Structured Q&As tailored for discovery in AI and voice search.
- Metadata, schema markup, and technical enhancements for better discoverability.
- Podcasts, videos, and infographics extending brand reach across AI-accessible channels.
- Placements in interviews, speaker slots, and podcast features.
To support the launch of its GEO services, Edge is providing a new free downloadable Guide & Tips PDF, “Making Every Click Count: SEO Meets GEO for Real Results,” filled with steps to accelerate discovery in the era of AI search.
Cindy Moen, Senior Account Manager at Edge, said, “Consider that nearly 100,000 Google searches happen every second and almost 65% now end without a single click due to AI-driven answers and generative summaries.”
“Through our existing marketing and PR services, Edge clients are ahead of the game for GEO. They’re seeing an increase in the results compared to traditional SEO alone. If your brand isn’t cited by AI, you’re missing out on a massive opportunity to reach your audience.”
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