Dash Hudson Allows Brands To Tag Content With Products on Instagram
Meta has named the social marketing software Dush Hudson among the first integration partners to unlock the ability for businesses to tag content with products on Instagram. In the rapidly-growing world of social commerce, product tags are a fundamental tool for Instagram Shopping businesses to make their content shoppable. “As social platforms become an increasingly […]
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Meta has named the social marketing software Dush Hudson among the first integration partners to unlock the ability for businesses to tag content with products on Instagram.
In the rapidly-growing world of social commerce, product tags are a fundamental tool for Instagram Shopping businesses to make their content shoppable.
“As social platforms become an increasingly important touchpoint in the world of ecommerce, brands are seeking creative ways to engage their audiences and turn them into loyal customers,” said Dash Hudson co-founder and CEO Thomas Rankin. “We’re extremely proud to have been selected by Meta to bring this tool to market and to lead the world’s most important brands as they elevate their Instagram accounts to become a fundamental part of their digital retail strategy.”
With product tags, content becomes shoppable at the moment of discovery. This is a significant milestone in the evolution of social commerce, with Meta reporting that 92 per cent of users who see a post on Instagram immediately take action, whether clicking through to a website or making a purchase.
Through Dash Hudson’s Scheduler, product tags can be enabled for Instagram Feed Images, Feed Videos and Feed Carousel Media. In addition, product tags will now be displayed in a brand’s Instagram Shop Tab, allowing consumers to instantly browse products or easily continue their shopping journey when they are ready to buy.
With social media continuing to solidify its position as the preferred online destination for consumers, the need for brands to monetise these growing audiences is greater than ever before. Today’s announcement of Instagram product tags marks a significant leap in connecting social strategy to commerce, enabling brands to fuel an untapped pipeline of economic growth and possibility.
