Dailymotion Advertising Introduces EchoAI
With EchoAI, brands can now engage audiences in real-time conversations directly from their video ads, across all screens (desktop, mobile, tablet, and connected TV).
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Dailymotion Advertising has announced the launch of EchoAI, a video ad format that combines a conversational AI engine trained on the advertiser’s proprietary content with a creative experience designed by Dailymotion’s Creative Studio.
With EchoAI, brands can now engage audiences in real-time conversations directly from their video ads, across all screens (desktop, mobile, tablet, and connected TV).
EchoAI allows users to ask questions about promoted products or services, discover personalised offers, or locate a store – all without leaving the video experience. This innovative format fits squarely into a mid-funnel strategy, offering brands a new way to capture attention and facilitate a smooth journey from interest to consideration.
EchoAI relies on a conversational agent trained exclusively on the advertiser’s proprietary content (website, documentation, FAQs), ensuring a reliable, coherent, and brand-safe experience. The interactions generated are analysed to provide qualitative insights into consumer expectations.
EchoAI is now available in open beta across all markets where Dailymotion Advertising operates. It supports more than 20 languages and is accessible to advertisers looking to explore new mid-funnel engagement strategies.
The goal of this beta phase is to identify pioneering brands and demonstrate EchoAI’s value and potential through real-world activations.
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“For too long, brands have been talking at consumers. The real promise of generative AI isn’t just faster content creation – it’s the ability to build genuine dialogue,” said Hamza Kourimate, Chief Marketing Officer at Dailymotion B2B.
“With EchoAI, we’re launching the first video ad experience designed for this shift: helping brands move from broadcasting to conversation. A breakthrough innovation that enables personalised relationships at scale – and gives rise to a new generation of ‘promptable’ brands.”
Luis Ryder, Head of Creative Studio at Dailymotion Advertising, said, “EchoAI was born from a strong belief: AI doesn’t replace creativity – it enhances it.”
“The challenge was to design a format where technology steps back to make room for a fluid, meaningful user experience. By integrating real-time dialogue into video storytelling, we’ve reimagined the narrative around exchange – and opened up a new path for creativity in the age of AI,”
With EchoAI, Dailymotion Advertising continues to integrate artificial intelligence into its ad solutions. Building on its established use of AI for contextual targeting and content recommendation, the company now enhances user experiences with interactive formats that respond in real time to consumer intent.
Using multimodal analysis and language processing, Dailymotion Advertising supports more relevant campaigns tailored to a cookieless environment. EchoAI is part of a broader strategy that represents an initial step toward building new capabilities aimed at delivering value to both brands and users.
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