CommerceIQ Acquires e.fundamentals
The acquisition of e.fundamentals by CommerceIQ, combines modern workflows, deeper analytics to uncover assortment gaps and retail media targeting opportunities. CommerceIQ, an e-commerce platform provider, has acquired e.fundamentals, a digital shelf analytics (DSA) provider. This union will bring together sales, supply chain, and retail media automation from CommerceIQ and digital shelf activity and store-level availability […]
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The acquisition of e.fundamentals by CommerceIQ, combines modern workflows, deeper analytics to uncover assortment gaps and retail media targeting opportunities.
CommerceIQ, an e-commerce platform provider, has acquired e.fundamentals, a digital shelf analytics (DSA) provider. This union will bring together sales, supply chain, and retail media automation from CommerceIQ and digital shelf activity and store-level availability insights from e.fundamentals. Financial terms of this deal were not disclosed.
With the acquisition and subsequent merging of technologies,the joint customer base will be able to do the following:
- Optimise trade spend and joint business planning (JBP) investments.
- Reclaim lost profit margin and revenue by automating the recovery of disputed shortages and chargebacks.
- Capture store-level availability, distribution, and pricing across retailers daily, optimise omni channel fulfilment, manage inventory, and control promotional spend and costs.
- Maximise share of voice and search through great content and sponsored ads, plus optimise advertising to drive incremental sales on highest margin items and for the most strategic share of voice (SOV) gains.
- Automatically shift promotions away from items at risk of going out of stock.
- Understand buy box behaviour and for unauthorised sellers automate detection, ticketing, and removal.
“Customers love how our intelligent automations help their teams to win on ecommerce retailers like Amazon, Walmart, Target, and Instacart,” said Guru Hariharan, founder and CEO of CommerceIQ, in a statement. “They’ve been asking us to accelerate our coverage to all global retailers important to their business. Our acquisition of efundamentals does just that, adding world-class digital shelf analytics and support for over 450 retailers across 41 countries. We are now the first platform to connect and intelligently automate across shelf, sales, supply chain, and advertising to help our customers win big.”
“We built a digital shelf product that is loved by many large global manufacturers, and increasingly our clients have been asking us to help them to take action faster,” said John Maltman, CEO of e.fundamentals, in a statement. “Becoming an integral part of the CommerceIQ Retail Ecommerce Management Platform lets us provide a complete solution for brands to understand shopper behaviour for their categories, plan their assortment, manage their sales operations, plan inventory to meet demand, and optimise media and promotional spend. We are excited to join forces and quickly bring new capabilities to market.”
