Blueshift Launches Compass & Launchpad AI Agents

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Blueshift, the provider of AI-powered customer engagement, has announced Compass & Launchpad, a new generation of AI Agents engineered to eliminate operational friction and unlock growth. 

By instantly translating complex data and campaign creation into simple, conversational workflows, these agents make it possible for AI to finally become usable by everyday marketers. 

This shift means marketers move faster and teams discover revenue they currently miss by rapidly finding new opportunities and launching highly relevant cross-channel journeys.

Compass and Launchpad introduce a new AI command centre that completely redefines the marketing operating model. By eliminating operational friction, they ensure more creative and strategic time for the entire team. 

This newfound efficiency allows experimentation to scale without extra headcount, turning every high-value insight into an active campaign instantly. 

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The result is a massive increase in capacity, where personalisation accelerates across more moments of the customer journey than ever before, driving measurable lift in retention and revenue.

Compass acts as a growth engine, continuously scanning customer behaviour to surface new revenue opportunities. It shows marketers where audiences are being under-engaged, predicts which ideas are worth prioritising, and flags optimisations that drive measurable lift. 

Instead of hours spent digging through data, marketers get a stream of ready-to-act insights tied to expected performance.

Launchpad turns high-value ideas into fully built, cross-channel campaigns in a fraction of the time. Marketers simply describe what they want to achieve, and Launchpad assembles audiences, messaging, dynamic content, and complex logic. 

Now, teams can finally scale personalisation across dozens of journeys without sacrificing quality or control.

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“Marketers have been trapped by the day-to-day operational burden required to personalise at scale. Compass and Launchpad remove those obstacles. Teams can now turn insights into action instantly and run far more targeted journeys than was ever practical,” said Manyam Mallela, Chief AI Officer and Co-Founder at Blueshift. 

“This isn’t just efficiency; it is a newfound capacity to grow retention and revenue with the same team.”

Unlike many AI tools that struggle to deliver real-world value, Blueshift’s agents are grounded in the company’s unified customer data layer. The result is AI that can act with full context, reliably forecast impact, and execute with precision. 

By integrating ideation and execution into a single AI-powered workflow, Blueshift is creating a new operating model for modern marketers. Early adopters report faster campaign cycles, higher experimentation velocity, and the ability to engage more audiences with sharper personalisation.

Compass & Launchpad are part of Blueshift’s Customer AI suite. They are being rolled out to select customers in the coming months and will be Generally Available in Spring 2026. 

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