Ben Sherman Taps Ometria for Customer Data Platform
Brit clothing brand Ben Sherman has partnered with Ometria for its customer data and experience platform.
Topics
Customer data and experience platform Ometria has added Ben Sherman as a customer.
The company said, “British brands don’t get much more iconic than this. For over 60 years, the Ben Sherman shirt and brand have been a mainstay of youth culture; from the mods of the 50s to the Britpop stars of the 90s.”
“To continue cementing their fashion legacy, they needed a partner that would help them unify their data and, consequently, gain a full understanding of their customers.”
ALSO READ: The Brit Awards Team up with TikTok, Amazon Music, Mastercard
“Partnering with Ometria will give us a deeper and clearer understanding of our customers than we’ve ever had. We’re excited to explore the entire customer journey, pinpoint different customer segments and their behaviours, and ultimately create personalised experiences that boost growth and loyalty,” said Steven Moriarty, Head of CRM and Insight at Ben Sherman.
