Anti-Ad Fraud Platform ADEX Announces Real-Time Traffic Analysis
ADEX, the anti-fraud solution provider aimed at protecting advertisers’ websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX […]
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ADEX, the anti-fraud solution provider aimed at protecting advertisers’ websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools.
Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX checks the traffic flows in real time to see if they are legitimate enough before advertising campaigns get ruined by bots.
The platform offers five efficient instruments capable of dealing with most existing types of fraud as well as the latest and high-technology threats.
Postbacks: Postbacks allow advertisers to distinguish fake users and stay aware of their traffic quality in real-time by sending immediate alerts whenever suspicious activity occurs. Dubious sources might be blocked before they harm a campaign.
API: API gathers and evaluates campaign data automatically. This full-fledged tool can create tokens, retrieve information, analyse it, and help advertisers optimise their campaigns regarding received details.
Also Read: It’s All Fake! Digital Advertising’s Biggest Concern
Traffic Redirect: Traffic Redirect is a highly-developed anti-bot solution that allows advertisers to send harmful traffic away from their pages and direct it to a blank one. It also analyses traffic flows in real-time and keeps bots away from advertisers’ websites.
Claim Reports: Claim Reports feature was designed to create custom refund reports, containing the most detailed information about the way traffic sources performed. Such reports include precise statistics and clear proof to increase advertisers’ chances of receiving a refund.
JS Tag: JS Tag functions on the level of website HTML as an additional security layer. This feature was designed as a supplementary one.
“ADEX checks every suspicious user individually, relying on numerous parameters, like browser type, location, behavioural patterns, VPN usage, etc. This is enough to keep your budget secure. What is more, the technology progresses all the time and saves millions of dollars for our customers every month,” said Andrey Ivanov, CEO of ADEX.
