Amplitude Partners with AWS
Amplitude and AWS are teaming up to help organisations globally unlock the full value of customer data through scalable, AI-driven analytics.
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Amplitude, a digital analytics platform, announced that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services, Inc. (AWS). This partnership aims to create solutions that help organisations enhance customer experiences, including optimising digital shopping journeys, improving user onboarding, and increasing viewer engagement.
Organisations are overwhelmed with data, yet they still don’t understand their customers. Amplitude tackles this challenge by providing companies with deep insights into user behaviour, enabling data-driven decisions through powerful capabilities like Analytics, Session Replay, Feature Experimentation, Web Experimentation, Guides and Surveys, and more.
And now, Amplitude combines advanced digital analytics with AWS’ scale and infrastructure to help more organisations globally in retail, financial services, media & entertainment, gaming, and a range of other industries fully unlock the value of their customer data.
ALSO READ: Amplitude’s Digital Optimisation System Launches in AWS Marketplace
“Despite the wealth of customer data available, many companies are still not data-driven. They struggle to understand user engagement, from acquisition to retention, and how to drive personalised digital experiences. By deepening our collaboration with AWS, we are tapping into their global scale and platform to bring the power of Amplitude to more organisations around the world,” said Nate Crook, Chief Revenue Officer at Amplitude.
“Together, we are enabling companies to become more data-driven, through Gen AI-powered insights, actions, and activation, so they can build better products faster for their customers.”
“Customer obsession is at the forefront of everything we do at AWS,” said Carol Potts, General Manager, North America ISV Sales at AWS. “Through our collaboration with Amplitude, we are making it easier for organisations to leverage Gen AI-driven analytics that not only uncover deeper user insights but also accelerate product innovation and enhance personalisation throughout the entire customer journey.”
ALSO READ: Amplitude Adds Data Integrations For Better Product Experiences
