Gen AI

Martechvibe speaks to Rashid Khan, Chief Product Officer and Co-founder of Yellow.ai, about building the ideal conversation design tool to elevate a brand’s customer experience.

Dun & Bradstreet will use Google Cloud's generative AI platform, Vertex AI, as one of the technologies available for customer innovation powered by D&B.AI Labs.

In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.

The solution improves the speed and accuracy of data results and enables marketers to make decisions more efficiently.

Invoca, a conversation intelligence provider, today unveiled capabilities that leverage generative artificial intelligence, large language models (LLMs), voice biometrics, and machine-learning to unlock new, actionable insights from conversations for marketing, e-commerce, and contact centre teams.