Amperity Launches AI-powered Agent to Unify Brands’ Customer Data
To help enterprise brands unify fragmented customer data, Amperity has launched an AI-powered tool called Identity Resolution Agent.
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Customer data cloud Amperity has launched its ‘Identity Resolution Agent,’ an AI-powered tool that unifies customer profiles. The solution helps enterprise brands consolidate fragmented customer data quickly.
Leveraging Amperity’s machine learning capabilities, the ‘Identity Resolution Agent’ allows teams to prepare accurate customer data fast and intuitively. Streamlining the process from data ingestion to quality assurance, users can conveniently deploy strategies for business growth.
Besides eliminating complex coding, it incorporates matching strategies to meet needs and enables integration with other data environments, including Databricks and Snowflake.
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Through the launch, enterprise brands can unveil deeper insights and trustworthy data for more personalised interactions.
The AI agent launch aims to address businesses’ need to unlock AI-driven results, with 78% of global companies feeling unprepared to deploy natural language tools, according to a recent MIT Technology Review Insights study.
The launch is meant to support brands in using AI to improve how they manage and use customer data.
“AI is only as good as the data that fuels it. Our new agent gives data teams the power to rapidly transform fragmented customer records into a single source of truth. It turns structured, unstructured, and synthetic data into a strategic asset, accelerating the path to real business outcomes from AI,” Tony Owens, Chief Executive Officer (CEO) of Amperity, said.
Amperity recently appointed former drugstore.com CEO Dawn G. Lepore as the chairman of its board of directors. The appointment aims to unlock meaningful customer relationships among brands working with the company.
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