data management

AI innovation has the potential to revolutionise decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools at their disposal in market research.

Customers experience a brand across multiple touchpoints and at various stages of a buying journey. An omnichannel experience is not only expected by 90% of customers, a cohesive, valuable experience can pay off in spades: Adobe found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YOY growth, a 10% increase in average order value and a 25% increase in close rates.

Bambuser is partnering with Placewise to integrate its live video shopping solution with Placewise’s custom-built marketplace solution for retail property owners. Placewise is providing solutions, such as CRM, data management, eCommerce, operational support tools, websites, and apps. By combining Live Video Shopping solutions from Bambuser with the digital mall experience in Placewise’s Marketplace, a shopper […]

Alteryx, the analytics automation company, announced it has entered into a definitive agreement to acquire Trifacta, an award-winning cloud company that leverages scalable data management and machine learning to make data analytics faster and more intuitive. Enterprise customers are deploying modern data architectures built upon cloud data warehouses and supporting SaaS-based applications and analytics. Meanwhile, […]

Criteo is buying ad tech firm Iponweb for $380 million. The acquisition will accelerate its commerce media platform vision and offer better control to its enterprise marketers – and their agency partners – by leveraging Iponweb’s established DSP and SSP solutions. The acquisition expands media owner monetisation opportunities and provides critical services for first-party data […]

Data-sync workflow automation platform Syncari was in the news earlier in May for raising $17.3 million in an oversubscribed series A. Syncari, founded in 2019, offers an automation platform designed to help businesses solve data integration challenges. In this interview, Nick Bonfiglio, CEO of Syncari, talks about how companies in different stages of their digital […]

Kobie announced that it has been named a Leader in “The Forrester Wave: Loyalty Solutions, Q2 2021” report. The Forrester Wave evaluated 14 companies who offer a portfolio of loyalty solutions to support member data management, measurement and analytics, user experience, services, strategy development and market presence.  The research categorises these companies as Leaders, Strong […]

Some of the IoT-managed services market’s key growth opportunities are driven by increasing demand for vertical and horizontal solutions. Similarly, other options have surfaced due to emerging technologies such as data analytics, artificial intelligence and machine learning, new connectivity protocols, and advanced security. Providers are looking to augment their solutions with new business models and […]

The report also identifies the missing link of data management—DataOps—which can help organisations harness more of their data’s value and lead to better business outcomes. Seagate Technology plc (NASDAQ: STX), a world leader in data storage and management solutions, today released Rethink Data: Put More of Your Data to Work—From Edge to Cloud.  The report—based on […]

Customer Data Platforms (CDP), Data Management Platforms (DMP), Data Lake and Data Warehouse are not interchangeable terms. Lakes, warehouses and platforms – you often hear these terms attached with data. And although they all have a common association with the word ‘data’, each one of them has a different purpose, serving various departments within an […]