ADIB-Egypt, Simplifi Announce Partnership
The partnership extends SimpliFi’s footprint into five markets across MENA & Pakistan SimpliFi, the Cards as a Service (CaaS) platform for banking and fintech industries in MENA and Pakistan, and ADIB Egypt, one of the digitally focused sharia-compliant banks in Egypt, have joined forces to help catalyse payment digitisation for companies in Egypt. This partnership […]
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Ahmed Effat, Consumer Banking Head at ADIB-Egypt and Ali Sattar, Founder and CEO of SimpliFi
The partnership extends SimpliFi’s footprint into five markets across MENA & Pakistan
SimpliFi, the Cards as a Service (CaaS) platform for banking and fintech industries in MENA and Pakistan, and ADIB Egypt, one of the digitally focused sharia-compliant banks in Egypt, have joined forces to help catalyse payment digitisation for companies in Egypt.
This partnership demonstrates both entities’ commitment to constant innovation, introducing unprecedented services and solutions to Egypt’s Banking and Fintech industries. It brings SimpliFi’s innovative CaaS model to Egypt by leveraging SimpliFi’s deep technology and domain experience and strong client relationships with ADIB-Egypt’s expertise in digital banking and understanding of the wider banking ecosystem. With the exponential global acceleration in the adoption of digital solutions, SimpliFi and ADIB Egypt will work together to help companies issue scheme-enabled prepaid cards by reducing the cost to launch and time to market.
“ADIB Egypt is at the forefront of digital banking innovation in Egypt, working closely with Fintech companies and technology startups to bring ‘market first’ propositions to the Egyptian market. We couldn’t have found a better partner to bring our unique CaaS model as a first to market in Egypt.” said Ali Sattar, Founder and CEO of SimpliFi. “We are honoured to partner with a progressive bank such as ADIB-Egypt, allowing us to help businesses in Egypt drive payment innovation and efficiency.”
“As we continue to accelerate and advance our digital transformation strategy relentlessly, ADIB-Egypt looks forward with great enthusiasm to a progressive partnership with SimpliFi. Together we will redefine payment digitisation, helping companies take their financial transactions to the next level and inducing a host of benefits that extends beyond business to drive economic mobilisation,” said Mohamed Aly, CEO and Managing Director of ADIB-Egypt. “Our collaboration with this innovative platform with a solid record of firsts allows us to empower Egyptian companies by issuing payment cards as a gateway to more integrated financial digitisation, aligning with the Central Bank of Egypt’s vision towards expanding the efficiency and use of e-payments,” added Aly.
Through this new partnership, the bank aims to expand its portfolio of cutting-edge digital solutions to customers, especially companies, allowing them to issue, manage, and run their card programs.
