ActionIQ, Slalom Partner For Impactful CX

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Enterprises increase time to value and accelerate campaigns using the AIQ CX Hub to discover audiences and orchestrate personalised, impactful CX at scale.

ActionIQ, a customer experience (CX) solutions provider, and Slalom, a global consulting firm, announced a strategic partnership. Slalom, focused on strategy, technology, and business transformation, will offer specialised services tailored for the ActionIQ platform. It will help enterprise brands increase time to value and accelerate campaigns as they use the AIQ CX Hub to discover audiences and orchestrate personalised, impactful customer experiences at scale.

The specialised services combining data, marketing, customer experience, and organisational change offered by Slalom around the ActionIQ CX Hub will include:

• Strategy services, such as CX research, marketing strategy, and use case development
• Implementation and Integration offerings, including integrations with other platforms such as advertising, analytics, data sources, engagement, and planning, along with sales and service systems
• Managed services, such as change management, governance and expansion

“This partnership brings together the unique advantages and technical superiority of the ActionIQ CX Hub with Slalom’s strategy, technology, and business transformation services,” said Neil Wilson, Vice President of Partnerships at ActionIQ. “The ActionIQ CX Hub helps brands make every team member a CX champion through the self-service ability to activate the full breadth of customer data to deliver personalised customer experiences. This partnership will empower enterprise customers to utilise ActionIQ fully through Slalom’s AIQ-tailored service offerings.”

The ActionIQ CX Hub, powered by a CDP, brings order to CX chaos by enabling all teams with direct and controlled self-service access to customer data to discover audiences and orchestrate experiences for millions of customers. With accessibility across users, the AIQ CX Hub gives users the direct access they need to execute use cases while providing data owners complete control of data governance.

“We’re excited to join forces with such a strong industry leader,” said Ronak Shah, Sales Director of Slalom NYC. “With our combined experience across the martech landscape, we are in an excellent position to provide a wide range of customised services to clients, including marketing strategy, use case development, ActionIQ CX Hub implementation, and other platforms and managed services.”