2X Invests in AI-Enabled Marketing Solutions Partnering with Copy.ai
Combining 2X’s global managed services model with Copy.ai’s AI capabilities offers a subscription-based alternative to traditional in-house labor or high agency fees.
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2X, a provider of marketing as a service (MaaS), announced a strategic partnership with Copy.ai, the enterprise-grade AI platform that optimises sales and marketing workflows. By combining 2X’s global managed services model with Copy.ai’s AI capabilities, this partnership offers a subscription-based alternative to traditional in-house labor or high agency fees—enabling businesses to achieve scalable marketing impact with measurable ROI.
With more than 66% of its revenue attributed to AI-driven approaches, 2X continues to set the benchmark for effective AI adoption in B2B marketing. Integrating Copy.ai’s platform further enhances 2X’s ability to deliver sustainable growth, productivity gains, and cost efficiencies across marketing, sales, and customer success.
Transforming GTM Models with People, Process, and Technology
Facing mounting pressures to move away from traditional, rigid staffing models, businesses are pivoting to alternative approaches that combine offshore delivery with AI for enhanced scalability and efficiency. In response, 2X integrates Copy.ai’s platform into its global delivery framework ensuring every delivery resource is equipped with a Copy.ai license.
Copy.ai powers its workflows with state-of-the-art foundational models by default, leveraging the large language models from enterprise partners. By continuously evaluating and onboarding the latest models, Copy.ai ensures that clients consistently receive best-in-class performance with an enterprise-grade, future-proof platform architecture that solves any go-to-market (GTM) use case.
This partnership unites people, process, and technology into a comprehensive, subscription-based service that scales GTM efforts both efficiently and cost-effectively.
“2X and Copy.ai share a commitment to delivering tangible impact that empowers our clients—CMOs and revenue leaders—to succeed both personally and professionally,” said Domenic Colasante, CEO of 2X.
“I’m excited to partner with Copy.ai because their advanced, enterprise-grade capabilities enable us to drive measurable outcomes, from significant revenue growth to enhanced operational efficiency. Their proven track record in transforming marketing and sales workflows is exactly why we are so enthusiastic about this collaboration.”
Revolutionising Marketing and Sales Workflows
Copy.ai’s platform goes beyond content workflows, delivering AI-powered solutions that streamline processes across sales, marketing, and customer success. Its capabilities include:
- End-to-end workflow automation: Seamless integration from content creation to campaign execution and sales enablement
- Enhanced productivity: AI-driven efficiencies that free in-house marketers to focus on strategic priorities
- Superior client outcomes: Improved productivity, performance, measurable ROI, and increased pipeline impact
“This partnership underscores our focus on delivering scalable solutions that generate substantial returns for clients,” said Lisa Cole, CMO of 2X. “By uniting offshore delivery with AI, we’re providing an efficient, high-impact model that aligns with businesses’ evolving needs for rapid, cost-effective growth.
“I’m excited about our partnership with Copy.ai because it not only strengthens our innovative MaaS model but also reinforces our commitment to delivering scalable, high-impact solutions for our clients. By uniting offshore delivery with AI-powered workflows, we’re providing an efficient, high-impact model that aligns with businesses’ evolving needs for rapid, cost-effective growth.”
