Snap Adds More Users, Exceeds Wall Street’s Expectations
Snap Inc beat Wall Street estimates for user growth and revenue as the improved Android version of its popular messaging app Snapchat attracted more users, but growth slowed within North America Daily active users (DAUs), a metric closely watched by investors and advertisers, rose 22 per cent year-over-year to 280 million in the first quarter. […]
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Snap Inc beat Wall Street estimates for user growth and revenue as the improved Android version of its popular messaging app Snapchat attracted more users, but growth slowed within North America
Daily active users (DAUs), a metric closely watched by investors and advertisers, rose 22 per cent year-over-year to 280 million in the first quarter. Analysts had expected 275.3 million, according to IBES data from Refinitiv.
Most of the user growth continued to come from outside North America, rising 57 per cent from the prior-year quarter.
Snap embarked on rebuilding its Android app, which struggled with technical bugs, back in 2018. Snapchat’s Android user base now exceeds those on Apple iOS for the first time, the company said.
As more people downloaded the new app outside the United States, where Android phones dominate over iPhones, Snap added support for more languages and added more media content geared toward audiences in certain countries.
It launched an original show called ‘Phone Swap India’ in March on the Discover section of Snapchat, which houses original content and shows from media partners.
Revenue, which Snap generates mainly from advertising, grew 66 per cent to $770 million in the quarter ended March 31, beating Wall Street’s consensus estimate of $743 million.
Snap has increasingly invested in augmented reality technology, betting that it can help brands market products like clothes and makeup to tech-savvy young users.
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In March, Snap acquired Fit Analytics, a tech company that helps customers virtually determine if clothing will fit.
“Augmented reality remains one of our biggest opportunities as we look to the future,” said Snap Chief Executive Evan Spiegel, in prepared remarks released before an earnings call with analysts.
Snap’s net loss narrowed to $286.9 million, or 19 cents per share, from $305.9 million, or 21 cents per share, a year earlier.
The company forecast second-quarter daily active users to grow 22 per cent to 290 million, and revenue to be between $820 million to $840 million.
It added it was unclear how a new privacy notification on iPhones would affect the business.
Apple is set to begin rolling out a pop-up notification on iPhones on Monday, which would prompt users to allow apps to track them across other apps and websites to deliver personalised advertising. Facebook and other companies that earn money from mobile advertising have criticised Apple’s plans, arguing it would lead to lower ad revenue.
