Rezolve AI PLC Expands Core AI Commerce Platform
The acquisition of Reward directly strengthens Rezolve AI’s core Brain Commerce platform, embedding AI-driven discovery, engagement, transaction and loyalty into a unified operating model.
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Rezolve Ai has announced the acquisition of 100% of Reward Loyalty UK Limited for US$230 million, payable entirely in cash from existing resources, strengthening Rezolve Ai’s core AI-commerce platform with profitable, self-financing growth at scale, supported by Reward’s live enterprise deployments across banking and retail.
The Reward transaction is fully non-dilutive, requires no equity issuance, no seller paper, and no financing and when combined with Rezolve AI’s business, is expected to be EBITDA-accretive, self-financing, and supportive of profitable top-line growth from completion.
Daniel M. Wagner, Founder, Chairman and CEO of Rezolve AI, commented, “Reward is a profitable, scaled platform that sits directly at the heart of AI-driven commerce, already operating at scale, where discovery, engagement, transaction and loyalty converge.”
“Acquiring it entirely for cash allows us to capture that value at an attractive point, while adding a strong revenue base, profitable growth and immediate strategic scale. This is not a diversification move; it materially advances our core AI commerce strategy by embedding Rezolve AI deeper into everyday consumer spend across banks, retailers and payment networks.”
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Gavin Dein, Founder and Deputy Chairman of Reward, said, “Reward powers some of the world’s largest customer engagement programs at the intersection of banking and retail, delivering trusted transaction and behavioural insights that drive measurable growth and lasting loyalty.
Rezolve AI’s platform and RezolvePay capabilities extend that vision, enabling us to scale personalised, transaction-linked rewards globally across banks, retailers, and payment networks while preserving the simplicity and compliance that underpin our network.”
Financial Impact
- Approximately $90 million of EBITDA-accretive revenue for fiscal year 2025
- Profitable, self-financing operating model with positive unit economics
- Supports sustained top-line growth without incremental group funding
- Fully non-dilutive to Rezolve AI shareholders
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Rezolve AI believes the acquisition of Reward represents a disciplined deployment of capital, converting balance-sheet strength into immediate profitability and scale at a valuation that reflects disciplined pricing for a profitable, scaled platform with durable enterprise distribution and clear long-term growth potential.
Global Scale, Embedded Distribution
Reward operates a large-scale, customer engagement and commerce media platform embedded across hundreds of leading global retailers and dozens of major banks across Europe, the Middle East, and Asia. The platform is further distributed through its strategic partnership with Visa, the global payment network, and supports transactions across other major global payment networks, including Mastercard and American Express.
Reward’s platform is live across major banking and retail partners with established enterprise contracts and recurring revenue streams underpinning its profitable operating model.
Reward reaches tens of millions of active cardholders across three continents, delivering hyper-personalised offers directly through trusted banking relationships, including Barclays and NatWest. Loyalty rewards are triggered automatically across in-store, online, and remote transactions whenever an enrolled card is used, seamlessly and securely, without changing consumer behaviour.
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Strategic Fit with RezolvePay and Agentic Commerce
The acquisition of Reward directly strengthens Rezolve AI’s core Brain Commerce platform, embedding AI-driven discovery, engagement, transaction and loyalty into a unified operating model. Reward’s customer engagement and commerce media capabilities sit upstream of payment and fulfilment, making the platform a natural extension of Rezolve Ai’s agentic commerce architecture rather than an adjacent or standalone business.
Together, Rezolve AI and Reward bring conversational commerce and commerce media together on a shared AI foundation, enabling closed-loop engagement where discovery, conversation, transaction and measurement reinforce one another.
This integration materially strengthens Rezolve AI’s RezolvePay proposition by enabling rewards, personalisation and monetisation across everyday spending, while maintaining enterprise-grade compliance and attribution across physical and digital channels.
Reward’s platform is natively aligned with Rezolve AI’s product roadmap and customer base, representing a direct extension of its AI commerce capabilities rather than a diversification into unrelated services.
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Addressable Market Opportunity
The combined platform addresses two fast-growing markets at the intersection of advertising, commerce, and payments. Global advertising expenditure is forecast to approach $1 trillion annually, with retail media expected to account for approximately $176.9 billion, or ~15.9% of global ad spend.
In parallel, conversational commerce is forecast to grow from approximately $17.2 billion in 2024 to $56.9 billion by 2030, positioning the combined platform to address these converging markets through a unified, transaction-linked model.
Transaction Certainty
- All-cash consideration of US$230 million
- Funded entirely from existing cash resources
- No equity issuance or contingent consideration
- No financing or valuation-linked conditions
Management and Integration
Reward’s senior leadership team is expected to remain in place, ensuring continuity and operational stability. RezolveAIi plans a phased integration approach focused on preserving Reward’s profitability while selectively introducing platform synergies.
Ongoing Capital Discipline
Rezolve AI remains focused on disciplined capital allocation, prioritising profitable, EBITDA and cash-generative acquisitions that enhance long-term shareholder value while avoiding unnecessary dilution. The Company does not anticipate issuing equity in connection with this transaction.
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