Consensus, Gong Partner to Embed Demo Automation into Sales Workflows

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Consensus, the Demo Automation Platform, has announced a partnership with Gong, the Revenue AI company, to help customers deliver more personalised, consistent, and insight-driven product experiences across every stage of the sales process. 

With this integration, revenue teams can now create, share, and track Consensus DemoBoards directly within Gong Engage, bringing presales expertise and buyer engagement insights into the heart of every sales workflow.

“In today’s business environment, revenue teams and sales leaders spend less than 30% of their time, on average, actually selling,” said Eran Aloni, EVP of Ecosystem and Business Development at Gong. 

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“By accessing the right tools and expertise to assist with personalisation and buyer engagement, sellers can return their focus to what they do best – driving revenue and contributing to strategic growth for their companies.”

“By welcoming Consensus into the Gong Collective, we will be able to unlock more value for our mutual customers as we aim to deliver the most valuable platform for customer-facing teams.”

With the partnership, Consensus is empowering sales and presales teams to close the gap between personalisation and consistency. Sellers can instantly personalise outreach with approved DemoBoards without leaving Gong Engage, while presales ensures that every product story shared is accurate, branded, and consistent. 

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Meanwhile, managers gain shared visibility into engagement data directly on the Gong Activity Timeline. This allows teams to better prioritise accounts, spot real buyer intent, and accelerate deal velocity.

“Sales and presales leaders have been stuck with disconnected workflows that slow down deals,” said Rex Galbraith, CRO of Consensus. 

“By partnering with Gong, we’re giving sellers the ability to personalise outreach instantly, while presales leaders maintain control over product messaging. Together, we’re helping revenue teams deliver a better buyer experience that turns more demos into closed deals.”

Consensus is the latest company to join the Gong Collective, a group of technology leaders that partner with Gong to connect more than 250 tools and services to the Gong Revenue AI Platform. The Gong Collective reduces integration complexity, simplifies setup, and enables customers to unlock more value from the platform.

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