VWO, AB Tasty Partner to Build the Future of Digital Experience Optimisation

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VWO and AB Tasty, two companies in the optimisation space, have entered into an agreement to combine, subject to customary closing conditions.

This combination will create a digital experience optimisation platform offering AI-led experimentation, real-time adaptive personalisation, behavioural insights and analytics.

The combined entity will have meaningful scale, surpassing $100 million in annual revenue from more than 4,000 customers globally. It will have a presence in its two largest regions – the United States and Europe, accounting for ~90% of its revenue. 

With 11 offices and distributed teams across North America, LATAM, Europe, and APAC, this combination unlocks global reach with local execution. The goal is to forge deeper customer partnerships through in-market expertise and make significant investments in a full-stack tech platform, offering AI-native capabilities.

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“VWO was founded on the conviction that great products, strong fundamentals, and long-term thinking build enduring companies,” said Sparsh Gupta, Co-Founder and CEO, VWO.

“In AB Tasty, we found a team that shares this philosophy and complements us strongly in product and organisation capabilities, while having a strong alignment in culture, vision, and mission.” 

“Together, we see an opportunity to create a global leader that delivers greater scale, depth, and consistency to customers, while staying committed to the core value proposition that have made both companies successful.”

The combined business will be led by a strengthened co-founding executive team drawing from both organisations. Sparsh Gupta, Co-Founder and CEO of VWO, will serve as the Chief Executive Officer of the combined entity.

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Ankit Jain will step in as the Chief Product and Technology Officer. Rémi Aubert, AB Tasty’s Co-Founder and Co-CEO, will become the Chief Customer and Strategy Officer, while Alix de Sagazan, AB Tasty’s other Co-Founder and Co-CEO, will become the Chief Revenue Officer. 

These leaders are demonstrating strong conviction and excitement by continuing to be significantly invested with substantial individual ownerships in the combined company.

“Our ambition has always been to create a global leader in experimentation and experience optimisation that delivers tangible, measurable value to customers,” said Alix de Sagazan, Co-CEO, AB Tasty.

Over the past few years, as we reflected on the next chapter for AB Tasty, it quickly became clear that the right path was about alignment—across ambition, culture, product, and geography.”

“With VWO, the alignment was clear early on: shared ambition, shared values, complementary strengths, and a common commitment to customers. This combination gives us the opportunity to pursue the same ambition we’ve always had, but at a much greater scale and significantly expanded resources.”

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The transaction is led by Singapore-headquartered Everstone Capital, the private equity arm of the Everstone Group, which focuses on control investments in the mid-market space with a strong focus on the technology sector. 

Everstone Capital is a majority shareholder in VWO and is investing significant additional capital to remain the largest institutional shareholder in the combined entity.

“This investment is a continuation of the Everstone playbook of combining deep domain expertise with cross-geography perspective to build a market leader, in this case a global, best-in-class digital experience optimisation platform, said Sandeep Singh, Managing Director, Everstone Capital.

“Together, VWO and AB Tasty will have among the most comprehensive product offerings in the category and a well-balanced geographical footprint with a leading market share in multiple major regions. Everstone will also support the company with an advisory board drawing from some of the leading industry experts and operators.”

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