Adform, Spotify Expand Partnership to Power Smarter Multiformat Media Buying

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Adform, the media buying platform built for enterprise advertisers, has announced the next chapter in its partnership with Spotify, a popular audio streaming subscription service. 

The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale.

With the market projected to reach USD 43 billion (£32.5 billion) this year, this partnership is poised to supercharge advertisers’ audio investments and strengthen omnichannel strategies.

As two European technology companies, Adform’s market expertise and Spotify’s understanding of its global audience have enabled brands and agencies to achieve more transparent and locally relevant outcomes.

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This evolution in their partnership gives advertisers greater control and flexibility to plan and activate campaigns directly within Adform’s streamlined platform, including new opportunities to access Spotify’s high-quality audio, video, and display formats on music inventory. 

With direct access to the Spotify Ad Exchange through the Campaign Planner within Adform FLOW, advertisers can now drive quicker audio activations at a lower cost. 

Brian Berner, Global Co-Head of Advertising at Spotify, said, “We’re focused on making it easier for advertisers to buy, create, and measure success on Spotify. That’s just what our expanded partnership makes possible.” 

“Together, we’re giving advertisers more flexibility and control to connect with the millions of Spotify fans who tune in every day.”

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Vicky Foster, VP of Global Commercial Partnerships at Adform, said, “Digital audio is rapidly reshaping how brands connect with people, and Adform and Spotify are leading that transformation.” 

“The channel is growing at lightning pace as advertisers embrace its unique ability to reach listeners on the move and in everyday moments of attention. Whether that’s a commute, a workout, or while shopping, it drives higher engagement, recall, and resonance than traditional display.” 

“By combining Spotify’s high-quality digital audio and multiformat environments with Adform’s transparent and powerful DSP, we’re empowering advertisers to reach listeners with greater precision, creativity, and measurable omnichannel results.”

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