Cvent Introduces Cvent Audience Connector for LinkedIn
The solution enables event and marketing teams to securely sync attendee and invitee data from Cvent into LinkedIn Campaign Manager, eliminating disconnected digital marketing workflows.
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Cvent, a meetings, events, and hospitality technology provider, has announced the launch of Cvent Audience Connector for LinkedIn, a new integration with LinkedIn Campaign Manager through LinkedIn’s Audience API.
The solution enables event and marketing teams to securely sync attendee and invitee data from Cvent into LinkedIn Campaign Manager, eliminating disconnected digital marketing workflows that rely on manual exports or third-party connectors.
By streamlining campaign setup, improving precision targeting, and linking event and marketing data, the integration enables organisations to reach the right audiences faster to drive measurable event ROI.
The integration builds on Cvent’s broader investment in event marketing intelligence, giving marketers new ways to activate and measure audiences on LinkedIn using the same trusted targeting that powers campaign insights across the Cvent platform.
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With the Cvent Audience Connector for LinkedIn, marketers can:
- Automate audience updates: Eliminate manual list uploads by syncing attendee and invitee data directly from Cvent into LinkedIn Ads.
- Improve campaign relevance: Retarget attendees and engage similar professionals using LinkedIn’s audience targeting to boost registration conversion.
- Optimise performance and ROI: Automatically refresh audiences to reduce wasted ad spend and tie campaign outcomes directly to event registrations.
“Marketers today are managing more channels, data, and pressure to prove results than ever before and event data is among the most valuable signals marketers have, but too often, it sits in silos,” said Kate Hammitt, VP of Marketing at Cvent.
“Audience Connector helps bridge that gap. We’re helping teams close the loop between event engagement and campaign performance so they can target more precisely, measure more accurately, and drive stronger business outcomes.”
