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Luis Clark talks about how breaking silos, integrating AI into workflows, and unifying tools can transform productivity and collaboration across marketing and sales teams.
Modern teams are drowning in disconnected tools and scattered data.
The result? Missed visibility, duplicated work, and slower execution. Streamlining systems into a unified workflow isn’t just efficient—it’s essential for collaboration and measurable business impact.
At the same time, AI is redefining how teams work. When integrated into daily processes, not just layered on top, it becomes a true productivity multiplier, freeing people from repetitive tasks and helping them focus on creativity and strategy.
“AI is for me, a game changer. I think there are four things for me that I’ve seen in my lifetime that have changed how people work. The first one was the invention of the microchip. Then along came the internet. COVID transformed how we worked. And now AI is gonna take it to a whole new level,” says Luis Clark, Go To Market Manager, EMEA, monday.com.
Top Insights from Luis Clark:
- Consolidating tools and data eliminates silos, creating one source of truth where marketing, sales, and product teams can collaborate seamlessly and make decisions based on shared visibility.
- Integrations and APIs are critical to workflow success. Connecting CRMs, work management, and communication platforms ensures smooth data flow, accurate reporting, and measurable impact.
- AI and automation are transforming operational efficiency. By handling repetitive, time-consuming tasks, they enable marketers to move faster, scale content production, and focus on high-impact creativity and execution.
Watch the full interview here.
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