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Mark Wheeler talks about how headless CMS platforms empower collaboration, the impact of AI on content operations, and how brands can stay relevant in an evolving search and digital experience landscape.
The way brands manage and deliver content is changing fast.
As traditional CMS platforms grow more complex, headless systems are offering a simpler, more flexible alternative, bridging the gap between marketers and developers while enabling faster time to market.
At the same time, the rise of AI-driven search and content automation is reshaping how brands think about accuracy, governance, and localisation.
“A headless CMS is much easier to integrate with some of the existing marketing technology that your organisation might have. Developers and marketers can start to work together far more effectively and in a more productive way, where marketers are empowered to drive changes on a website,” says Mark Wheeler, Chief Marketing Officer, Storyblok.
Top Insights from Mark Wheeler:
- Headless CMS platforms bridge the gap between marketing and development, enabling faster content delivery, easier integration with existing MarTech stacks, and greater agility across global teams.
- The rise of AI search is transforming digital behaviour. As consumers find answers directly through AI prompts, brands must maintain accurate, up-to-date content to ensure their information remains visible and reliable.
- AI translation is unlocking new opportunities for expansion. With improved accuracy and tone preservation, brands can now localise content across multiple markets quickly, cost-effectively, and with just a few clicks.
Watch the full interview here.
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