Xnurta Announces Criteo Integration to Simplify Omnichannel Ad Management
With this expansion, Xnurta strengthens its position as a key platform for retail media intelligence, bringing Amazon, Walmart, and Criteo within a single AI-powered system that integrates data, automation, and optimisation for RMNs.
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Xnurta, the agentic AI-powered advertising platform, has announced its Criteo Retail Media API integration, enabling advertisers to seamlessly create, manage, and optimise campaigns across Criteo’s 225 retail networks all in one place.
As retail media has grown, the number of networks has ballooned and fragmented.
There are now over 275 retail media networks competing for advertiser dollars, according to Mimbi. 55% of respondents to a recent eMarketer survey cited the lack of standardisation across platforms as being the biggest challenge they faced related to retail media.
“Criteo works with over 225 retailers globally,” said Kashif Zafar, CEO of Xnurta. “This unlocks massive amounts of audience data and ad inventory for Xnurta’s users.”
“With Xnurta’s award-winning agentic AI, which has grown and excelled in the Amazon and Walmart context, we’re now expanding our platform to cover a much larger portion of the retail media map.”
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Kashif Zafar added, “Xnurta simplifies campaign management across marketplaces by providing a unified platform to learn from data, execute optimisations, and monitor performance at scale.”
Sha Atakhanov, Vice President of Marketing & Ecommerce at Boiron, said, “For years, Xnurta has driven innovation across Amazon and Walmart Advertising, and this new release takes that vision even further.”
“By integrating Criteo into their platform, they’re empowering eCommerce brands to unify and optimise marketplace campaigns within a single, powerful solution. I’m excited to see how Xnurta continues expanding innovative solutions across global retail media networks.”
Through the Criteo integration, advertiser users can now create and manage campaigns, access deeper performance insights, and automate optimisations directly within Xnurta’s unified platform, enabling advanced reporting, bulk management, and intelligent rule-based automation across retailers.
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This includes:
- Comprehensive reporting across campaign, line item, product, keyword, negative keyword, placement, and search term levels, delivering a single, unified view of performance.
- Enhanced bulk management to streamline large-scale operations, from budget and attribution edits to line item adjustments and product-level controls for inventory management.
- Rule-Based Automation (RBA) that powers intelligent bid and budget dayparting, along with dynamic bid adjustments based on real-time performance signals.
With this expansion, Xnurta strengthens its position as a key platform for retail media intelligence, bringing together Amazon, Walmart, and Criteo within a single AI-powered system that integrates data, automation, and optimisation for RMNs.
The integration is currently in Closed Beta, with general access coming later this year.
