Acxiom, ReachTV Partner to Create Data-Driven Travel RMN

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5. Acxiom, ReachTV Partner to Create Data-Driven Travel RMN

Acxiom, the connected data and technology company, has announced a partnership with ReachTV, a streaming television network featuring live sports and lifestyle content for travellers. 

Together, the companies will leverage data, technology, and premium content to deliver omnichannel advertising solutions tailored to travellers across the US.

ReachTV operates a nationwide network of airport-based screens, and with Acxiom’s data matching and enrichment, advertisers can engage highly relevant audiences with precision and efficiency throughout their travel experience.

This partnership brings together Acxiom’s Retail and Commerce Media Networks (RCMN) team and ReachTV’s unrivalled airport media footprint to create a universal travel Retail Media Network (RMN). 

Acxiom will power and manage RMN operations for ReachTV, applying advanced Identity & Onboarding and Data Clean Room solutions to maximise campaign effectiveness. 

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The network builds on ReachTV’s Travel Sync 365, which integrates mobile data, location intelligence, and behavioural insights to deliver a holistic view of travellers — powered by Acxiom’s data foundation.

Through this partnership, brands can plan and activate omnichannel ad campaigns that reach more than 50 million monthly travellers at 90 US airports. 

By combining robust data and premium environments, Acxiom and ReachTV offer advertisers a new lens into the $15 trillion in annual US consumer spending, which represents 70% of the nation’s GDP.

“Together, Acxiom and ReachTV are transforming how brands engage with travellers everywhere,” said Elizabeth Donovan, SVP, Head of Retail and Commerce Media Networks at Acxiom. 

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“Our innovative approach equips advertisers with the data to deliver messages that resonate with consumers in the moments that matter most, driving both brand engagement and measurable results.”

Unlike fragmented legacy solutions, the new network offers real-time audience activation, unified traveller profiles, and transparent cross-channel measurement. For marketers, this means actionable targeting, precise attribution, and proven impact, all within an infrastructure built for scale and speed.

“This collaboration connects data, media, and commerce in a single environment, proving what’s possible when trusted partners innovate together,” said Lynnwood Bibbens, the CEO/founder of ReachTV. 

“For travellers, the result is relevant, timely content that enhances their journey. For brands, it unlocks a smarter, more connected way to reach high-value audiences.”

Together, Acxiom and ReachTV are creating measurable opportunities for brands to engage travellers at scale–setting a new standard for how data-driven media networks deliver results.

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