Data Clean Room

Using Acxiom’s new offering, companies can control which data comes in, how it’s linked to other data, and grant permission on how it’s used. Acxiom, a customer intelligence company, has launched a public, cloud-based data clean room built with Snowflake, the data cloud company. This offering allows users to share data with partners and platforms […]

Advanced advertising company OpenAP has formed a strategic partnership with data cloud company Snowflake to create a clean room facility in which TV networks, advertisers and media buyers can share data in order to better target and measure campaigns. The OpenAP Data Hub is being developed in stages with an initial rollout set for the […]