Medallia Expands Strategic Partnership with Adobe
Adobe and Medallia are deepening their collaboration, enabling companies to use Medallia’s customer insights within Adobe’s tools to understand audiences and deliver personalised experiences that drive results.
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Medallia, Inc. has announced the expansion of its strategic partnership with Adobe, integrating with the newly launched Adobe AI Agents to shape how businesses build, deliver, and optimise customer experiences and marketing campaigns.
Medallia joins an exclusive list of launch partners for this announcement alongside companies like Cognizant, Google Cloud, and PwC.
With over 150 joint customers and a strategic partnership in place since 2019, Adobe and Medallia are deepening their collaboration, which will allow companies to use Medallia’s customer insights within Adobe’s tools to better understand their audience and create more personalised experiences that drive business results.
Organisations can use Medallia sentiment data and experience intelligence to enhance audience segments, personalise content, and optimise customer journeys.
ALSO READ: Adobe Expands AI Agentic Offerings
The integration will work seamlessly with Adobe’s out-of-the-box AI agents, which are surfaced directly within Adobe enterprise applications, including Adobe Real-Time Customer Data Platform, Adobe Experience Manager, Adobe Journey Optimizer, and Adobe Customer Journey Analytics.
“This partnership with Adobe will give businesses the unprecedented ability to act on what customers want by combining the power of intelligent agents with Medallia’s deep experience insights,” said Mark Bishof, CEO at Medallia.
“As the only company in the experience management space to be partnering with Adobe on this, we’re helping businesses predict what their customers need before they even ask.”
Organisations using Adobe’s tools will soon be able to unlock even more value by incorporating Medallia’s comprehensive sentiment data and experience insights, better understanding what their customers want and delivering personalised experiences that drive growth and loyalty.
ALSO READ: Adobe Adds Mobile Capabilities To Adobe Journey Optimiser
