PubMatic Brings Programmatic Access to Tubi’s CTV Inventory
This collaboration marks a step forward in delivering incremental reach, viewer engagement, and buyer-centric flexibility by bringing together Tubi’s growing Australian audience with PubMatic’s programmatic infrastructure.
Topics
PubMatic, an independent technology company, has announced a new collaboration to provide advertisers with seamless, programmatic access to Tubi’s premium connected TV (CTV) inventory in Australia.
This marks a step forward in delivering incremental reach, viewer engagement, and buyer-centric flexibility by bringing together Tubi’s growing Australian audience with PubMatic’s programmatic infrastructure.
Advertisers gain seamless access to premium, hard-to-reach streaming audiences along with real-time transparency, enhanced control, and measurable outcomes across high-quality video environments.
Tubi is a free ad-supported streaming service offering a diverse range of movies and TV shows. With plans to further expand its catalogue, Tubi currently features close to 135,000 movies and TV episodes in Australia – making it the largest content library among streaming services in the region.
ALSO READ: Xumo, PubMatic to Expand Programmatic Advertising
With no subscription required, Tubi is quickly becoming the platform of choice for value-conscious Australians. Its viewer-first ad experience – with low ad loads – ensures brands reach audiences in a highly receptive environment without overwhelming the viewer.
“With the cost-of-living crisis top of mind for many Aussies, ad-supported services like Tubi are becoming a clear favourite,” said Jessica Gilby, General Manager – Digital, at News Corp Australia, Tubi’s Exclusive Australian Partner.
“Tubi gives audiences their entertainment fix without the price tag. As we supercharge the Australian expansion with fresh content and strategic collaborations like this one with PubMatic, we’re enabling advertisers to reach incremental audiences on CTV delivered with one of the lightest ad loads in the market.”
ALSO READ: Explained: Marketing Mix Modelling
Through this initiative, advertisers can access Tubi’s high-quality CTV inventory through PubMatic’s unified platform, benefiting from:
- End-to-end transparency and auction dynamics that maximise media value.
- Robust sell-side audience personalisation and optimisation capabilities, tailored for CTV.
- Advanced deal configurations, including private marketplaces (PMPs) and programmatic guaranteed.
- Real-time performance insights, enabling agile media planning and measurement.
“Tubi’s proposition is a powerful opportunity for advertisers in Australia,” said James Young, Regional Director, Australia and New Zealand at PubMatic.
“With a massive content library and the ability to reach exclusive streaming audiences, we’re thrilled to help brands access Tubi’s inventory in a seamless, programmatic way; maximising impact and efficiency in a premium CTV environment.”
“This initiative opens Tubi’s premium streaming environment to a broader spectrum of advertisers – including those new to TV via diverse demand sources such as mid-tier and performance DSPs, and unique budgets unlocked through our Activate platform.”
ALSO READ: InMarket Launches Incremental Sales Lift for the Automotive Industry
