Walmart Unveils New Seller Capabilities and Tools
By pairing technology with targeted incentives, Walmart is empowering sellers to operate efficiently, stand out in competitive categories and meet customer demand, especially during the holiday season.
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Walmart has announced a suite of tools and initiatives designed to accelerate seller growth, expand international reach and deliver unmatched omnichannel capabilities —reinforcing its commitment to marketplace integrity and exceptional customer experiences.
“Walmart has become one of the fastest-growing eCommerce platforms by focusing on what matters most: integrity, seller success and delivering exceptional experiences for customers,” said Manish Joneja, Senior Vice President, Walmart US Marketplace and Walmart Fulfillment Services.
“Everything we’re building — from smarter tools to expanded fulfilment and global reach — is designed to accelerate seller growth and empower sellers to serve customers while driving their businesses forward.”
Walmart is equipping sellers with AI-powered tools that simplify operations, save time and increase sales.
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These innovations are shaped by seller feedback and are designed to help sellers optimise every part of their business — from listing products faster to managing operations more efficiently and engaging customers with confidence.
Tools and capabilities include:
- AI-Powered Listing Tool and Smart Assistant: Single and bulk item setup tools reduce time to market and increase conversion rates, while Smart Assistant provides 24/7 real-time support.
- Seller Advisors Program: Walmart Seller Advisors Program provides a direct line of feedback to Walmart leaders. Their feedback and insights help co-create impactful programs and solutions, fostering marketplace integrity and a healthy business ecosystem.
- Shipping Settings and Services: Sellers who self-fulfil can automate delivery promises by region, offering customers more delivery promises.
- Brand Portal: Protect brands and flag fraudulent activity with an enhanced focus on product authenticity.
By pairing technology with targeted incentives, Walmart is empowering sellers to operate efficiently, stand out in competitive categories and meet customer demand, especially during the holiday season.
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Walmart is making it easier than ever for sellers to reach more customers — both across the US and around the world.
- Next-Day Shipping in Major Metros: Walmart Fulfillment Services (WFS) now offers expanded Next-Day Delivery coverage across US cities — including Los Angeles, New York, Chicago, Houston and Atlanta.
- Competitive Rates and Higher Sales: WFS helps sellers streamline fulfilment at rates ~15% less on average than competitors, driving stronger results. Sellers using WFS see, on average, a 50% lift in GMV on items tagged Walmart Fulfilled and 2-Day Shipping.
- Expanding Opportunities: With Walmart, sellers have access to reach customers across multiple marketplaces — including the US, Canada, Mexico and Chile — while tapping into tools like Walmart Connect 3P Sponsored Ads to help boost visibility and sales.
Walmart is creating a true omnichannel marketplace that benefits both sellers and customers. These innovations are connecting online convenience with in-store trust — unlocking new ways for sellers to reach customers by blending the digital and physical shopping experience.
As Walmart Marketplace continues to evolve, these new investments underscore the company’s commitment to empowering sellers, enabling global expansion and delivering seamless omnichannel experiences for customers everywhere.
By leveraging advanced technology, expanding fulfilment capabilities and deepening integration between online and in-store shopping, Walmart is building a marketplace ecosystem where sellers of all sizes can thrive — and customers can discover even more value and convenience.
