Profound Raises $35 Million in Series B Funding
The new capital will accelerate Profound’s agentic workflow features, expand its content generation capabilities, and support international expansion as brands seek to establish an AI presence across multiple markets and languages.
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Profound, the platform that helps businesses control how they appear in AI responses, has announced a $35 million Series B round led by Sequoia with continued participation from Kleiner Perkins, Khosla Ventures, Saga VC, and South Park Commons. This brings Profound’s total funding to $58.5 million.
“Profound’s vision extends well beyond AI-powered SEO. The Profound platform has the potential to become the command centre that empowers businesses to stand out and succeed in the age of superintelligence,” said Alfred Lin, Partner at Sequoia.
ChatGPT now has 700M weekly users, 4x since last year. More than 60% of consumers now start product research with AI assistants, not search engines. We’re entering a “zero-click world” where AI conversations become a consumer’s first impression of your brand.
Showing up in platforms like ChatGPT is the new board-level discussion. By 2026, every company, not just the Fortune 500, will need to control how AI interfaces with its brand. Eventually, agents won’t just talk about your products but will purchase and even utilise them.
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“We’re in the midst of the most significant shift in how consumers discover and research products since the dawn of the internet,” said James Cadwallader, Co-founder and CEO of Profound.
“AI assistants are becoming the new front door to every business. If you’re not showing up in those conversations, you’re invisible to billions of consumers.”
Profound is a marketing platform built specifically for the AI-first internet. The platform delivers the complete workflow modern marketers need:
- Monitor: See how AI describes your brand with Answer Engine Insights, understand how agents crawl and interpret websites with Agent Analytics, and discover what the world is asking AI with Conversation Explorer.
- Create: Automatically generate AI-optimised content, built for bots, not humans. From comparison articles to social posts, Profound’s Actions feature has already helped customers create thousands of pieces of targeted content that AI systems actively cite and recommend.
- Orchestrate: Deploy a fleet of ambient and interactive agents that give a single marketer the power of an entire agency. Lean teams can now launch comprehensive, AI-optimised marketing campaigns in minutes instead of months.
ALSO READ: Profound Commerce Acquires FBA Capital Management Ecommerce Portfolio
“We’re building a marketing platform for the age of superintelligence,” said Cadwallader. “Today, Profound gives thousands of marketers the ability to understand and influence how AI systems talk about their products – all without requiring a huge team to do the work.”
The new funding comes as enterprise demand has exploded, with Profound’s customer base growing across multiple verticals, including Financial Services, B2B SaaS, CPG, Retail, and more.
The new capital will accelerate Profound’s agentic workflow features, expand its content generation capabilities, and support international expansion as brands seek to establish an AI presence across multiple markets and languages.
“Profound has established itself as the definitive platform for AI visibility and content optimisation. Their growth to date has been nothing short of remarkable,” said Anas Biad, Partner at Sequoia and Profound Board Member.
“As AI agents become the primary interface between consumers and brands, Profound provides the critical infrastructure every company will need to remain competitive.”
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