Imparta Unveils Agentic AI Sales Enablement Ecosystem

Imparta's i-Coach AI is fully integrated, connecting to enterprise data and tech stacks to orchestrate multiple AI agents, deliver adaptive coaching, and enhance learning and performance at scale.

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  • Imparta has released an agentic version of its i-Coach AI system, delivering enablement at enterprise scale. 

    Richard Barkey, Founder and CEO of Imparta, said, “Imparta was first to market in 2023 with AI coaching powered by sales IP, and we have added multiple AI use-cases since.”

    “But the agentic version of i-Coach AI takes everything to the next level. It doesn’t just respond; it anticipates. It recalls who you are, what you’ve accomplished, and what you’re aiming to improve.”

    Key Features:

    • i-Coach AI gets to know each user’s role, context, goals, and strengths, and it remembers past discussions. It looks for patterns and delivers deeply tailored coaching, training, insights, methodology-aware roleplays, and more.
    • i-Coach AI gets in touch to follow up on coaching conversations, driving accountability and results. It proactively suggests ideas to front-line staff and managers alike, to help drive performance.

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    • i-Coach AI draws on 1.5 million words of researched best practice across sales, service, and management to power 20+ agents to perform. It also taps into the organisation’s own data sources to deliver expert, adaptive support, coaching, and learning.

    Megan Andrew, Head of Platform and AI, Imparta, said, “Our enterprise clients have been clear that they don’t want another AI platform – they already have too many ‘islands of AI’ that lead to siloed data and a poor user experience.”

    “i-Coach AI is truly integrated. It connects to your data. It fits into your tech stack as an orchestrator (with text, voice, and video avatar options) and manages multiple vendor agents, or it can work as headless agents within an existing AI ecosystem.”

    Richard Barkey added, “Our proprietary agents cover everything from call analysis and conversation intelligence to learning curation, adaptive coaching, deal planning, and creative problem-solving.”

    “They support front-line managers directly, as well as sales and service teams, and critically, they re-form the connection between analysis and learning that so many platforms break. We are adding new agents all the time, and I am incredibly excited about the potential to transform commercial results at a global scale”.

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