Dun & Bradstreet Unveils D&B Healthcare Insights
With D&B Healthcare Insights, the company aims to deliver intelligence that enables its clients to unlock growth opportunities and create strategic relationships across the healthcare landscape.
Topics
Dun & Bradstreet (NYSE:DNB), a global provider of business data and analytics, has announced the launch of D&B Healthcare Insights, a new dataset designed to help sales and marketing teams uncover growth opportunities and improve decision-making across the healthcare ecosystem.
D&B Healthcare Insights helps users discover new and useful information about healthcare organisations (HCOs) like hospitals, clinics or health systems and healthcare providers (HCPs).
With D&B Hoovers, users gain access to a comprehensive sales and marketing intelligence platform that enables them to build highly targeted lists using healthcare-specific criteria – filtering and organising data based on attributes tailored to the unique dynamics of the healthcare sector.
“Companies seeking to do business with healthcare organisations need a solution that speaks their language, that captures the full scope of healthcare-specific intelligence, and that connects their specialised offerings to specialised buyers,” said Eric Kider, General Manager, Sales & Marketing Solutions at Dun & Bradstreet.
“With the launch of D&B Healthcare Insights, we are putting healthcare first—delivering impactful intelligence that enables our clients to unlock new growth opportunities and forge stronger, more strategic relationships across the healthcare landscape.”
“Backed by our scale and deep expertise, we’re providing access to one of the most comprehensive healthcare sector data sets available, strengthening data-driven sales and marketing decisions.”
ALSO READ: Dun & Bradstreet Adds Hoovers on Google Cloud Marketplace
D&B Healthcare Insights provides insights beyond firmographic data and can help empower companies in life sciences, financial services, insurance, technology, consulting, logistics, and more to understand, engage and serve healthcare-related entities to drive conversations and accelerate healthcare customer growth.
Benefits of D&B Healthcare Insights include the ability to:
- Untangle business relationships to uncover addressable markets, define territories and make data-driven decisions.
- Easily identify prospects by searching on the criteria that are related to the business, to connect offerings to specialised buyers.
- Explore rich facility profiles containing detailed datapoints specific to healthcare organisations.
- Get current data on healthcare organisations to allow sales members to have more informed conversations based on the services, capabilities, affiliations, and financials of their prospects.
Dun & Bradstreet combines its D&B Hoovers sales and marketing intelligence with healthcare-specific insights.
This dataset supports targeted searches using criteria such as organisation type, accreditations, bed count, and operating room size, along with detailed information including primary specialities, procedure volumes, staffing levels, and visit totals.
Healthcare is the first in a series of new datasets Dun & Bradstreet plans to introduce in 2025 by continuing to expand its data capabilities to serve the evolving needs of clients and the industries they lead.
Dun & Bradstreet also offers fully managed Marketing Services to activate targeted campaigns using the same D&B Healthcare Insights that power D&B Hoovers for companies seeking to turn healthcare insights into action.
ALSO READ: ChurnZero Launches Engagement AI
