Material Partners with Optimizely
In partnership with Optimizely, Material's global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.
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Material, a growth strategy company providing consumer data and insights, brand and product innovation, has announced a partnership with digital experience platform provider Optimizely. As a Silver Partner, Material leverages Optimizely’s solutions to drive client success and fuel customer-centric growth for brands.
Material puts industry-leading expertise in behavioural insights, data science and marketing technology to work to help clients get more from their customer data, strengthen engagement and realise greater impact throughout their digital ecosystems.
In partnership with Optimizely, Material’s global team architects scalable, AI-powered DXP solutions that fuel personalised moments that matter to customers.
“Our partnership with Optimizely allows Material to deliver truly personalised experiences in all channels,” said Dan Persson, Vice President of Technology.
“We’re deeply committed to helping businesses activate customer data in ways that help brands meet consumer expectations. Optimizely is an ideal partner to help unlock the future of digital experiences.”
Optimizely’s Digital Experience Platform, known as Optimizely One, provides a wide range of powerful features for marketers, including content management, content marketing, commerce, data and personalisation tools and web and feature experimentation functionality, all in an easy-to-use and fully integrated suite.
“Optimizely is thrilled to initiate our relationship with a first-class partner like Material,” said Jessica Dannemann, Chief Partner Officer at Optimizely.
“The Material team has already proven to be a valued partner by helping growing companies deliver the industry’s best end-to-end digital experiences with the Optimizely product portfolio. We look forward to seeing what our customers can achieve with Optimizely and Material at their side.”
