Omnisend Unveils AI-Powered Suite
Omnisend introduces several new AI-driven tools to support marketers, enhanced by brand identity elements – logos, colours, fonts, and tone of voice – taken directly from a brand’s website.
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Omnisend, an email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that simplify how marketers create, personalise, and target their email marketing efforts.
The new features enable brands to automate repetitive tasks and deliver more relevant messages, reducing preparation time while boosting results.
“AI should take the busywork out of marketing, not add to it,” said Žilvinas Lešinskas, Omnisend’s VP of Product. “With our new AI-powered suite, we’re making advanced personalization and efficiency accessible to brands of any size, so marketers can focus on creative strategy while Omnisend handles the heavy lifting.”
The new AI Segment Builder (in beta) lets marketers describe audiences in plain language — like “customers who bought jeans last winter” or “subscribers who haven’t opened emails in three months” — and quickly build precise segments.
To support marketers in writing content, Omnisend introduces several new AI-driven tools, enhanced by brand identity elements – logos, colours, fonts, and tone of voice – taken directly from a brand’s website.
New Features:
- Subject Line & Preheader Generators. Instantly create subject lines and preheaders based on performance data to help get attention and improve early email engagement.
- Direct Copywriting & AI Writer. Generate complete, branded email content in different languages using past campaign data and your brand’s tone. The AI Writer also suggests copy that fits your style, checks grammar, and follows marketing basics to make emails work better.
Marketers can now deliver more relevant shopping experiences using the new Personalised Product Recommender, which analyses each customer’s browsing behaviour to suggest products tailored to their interests.
This tool integrates alongside Omnisend’s Dynamic Content Personalisation and Campaign Booster features to deliver more relevant experiences to subscribers.
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