Movable Ink Announces Agreement to be Acquired by STG
The acquisition of Movable Ink by STG aims to boost AI-powered personalisation in marketing, combining innovation and customer-centric strategies to transform CXs.
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Movable, Inc. (Movable Ink), the AI-powered personalised content platform, has announced it signed a definitive agreement to be acquired by STG, a US-based private equity firm focused on software and software-enabled tech services companies.
Since its founding, Movable Ink has sought to redefine what is possible in marketing by using automation and AI to personalise CXs at scale across every touchpoint.
“Movable Ink’s mission has always been about empowering marketers and brands to deliver the personalised experiences customers expect and at the scale modern business demands,” said Vivek Sharma, CEO & Co-Founder of Movable Ink.
“With the power of AI, Autonomous Marketing takes that a step further, redefining how marketers work and unlocking new levels of performance, deeper insights, and greater financial impact. We’re excited to partner with STG to bring our shared vision for the next-generation marketing platform to market.”
STG’s investment follows Movable Ink winning more than 100 new enterprise customers over the past year across its products, Studio and Da Vinci — an AI orchestration engine — as well as the recent debut of its Autonomous Marketing capabilities at the company’s annual Think Summit.
“We are thrilled to begin our partnership with Movable Ink,” said J.T. Treadwell, Managing Director at STG. “Not only do they have an excellent history as an innovation pioneer in real-time experiences, but they are again steering the way with industry-leading AI and automation in their Da Vinci solution with real-world impact at major brands.
“And most importantly to us, they are an organisation and leadership team that is mission-driven about ensuring consistent customer success. They have an incredible track record of driving impact with highly successful relationships with hundreds of the world’s largest and most innovative marketers over long periods of time, and they have succeeded as their customers have succeeded.”
“As the world increasingly shifts towards more personalisation with more AI content, we believe this combination of superior technical innovation and customer-centricity will serve them well, and we are excited to partner with them on the road ahead.”
Goldman Sachs & Co. LLC is the financial advisor to Movable Ink. Cooley LLP is Movable Ink’s legal advisor, while Paul Hastings LLP is advising STG. Jamieson Corporate Finance is advising the Movable Ink management team. Other financial terms were not disclosed, and the deal is expected to close in July 2025.
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