PubMatic Announces Partnership with Classify
PubMatic integrates Classify’s ContentGraph to deliver advanced, privacy-compliant contextual targeting, enabling precise audience reach and accelerating a more addressable, transparent, and effective open internet.
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PubMatic has announced a partnership with Classify. Classify’s ContentGraph is an AI-powered content intelligence platform that delivers hyper-precise URL-level contextual segments, exceeding the limitations of traditional adtech.
This technology is now integrated into PubMatic, enabling the creation of granular contextual segments and PMP Deal IDs that can be pointed toward any DSP, ultimately enhancing PubMatic and any DSP users’ ability to reach the most relevant content in a privacy-safe manner.
Howard Luks, VP of Audience Solutions at PubMatic, said, “At PubMatic, we acknowledge the critical role of digital advertising in maintaining a vibrant open internet. And we are committed to driving the next era of programmatic innovation by empowering our partners with scalable, privacy-first technology that delivers measurable outcomes.”
“As a leading independent platform, we believe in enabling our clients to maximise the value of their digital advertising investments across every channel and format with best-in-class tools and technology.”
“Integrating Classify’s ContentGraph into our platform accelerates our vision for a more addressable, transparent and effective open internet, equipping our partners with the most advanced contextual targeting capabilities available, ensuring they can reach the right audiences with precision in a privacy-compliant environment.”
Brendan Norman, CEO and Co-Founder of Classify, said, “We’re excited to partner with PubMatic on this game-changing integration.”
“As one of the largest SSPs to integrate our AI-powered content intelligence platform, PubMatic is making it incredibly easy for publishers and advertisers to create precise contextual segments and PMP Deal IDs directly through their platform.”
“This partnership removes the complexity from contextual advertising and delivers the privacy-first, highly accurate solution the industry needs. It’s a big step forward for smarter, more relevant advertising.”
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