25 Martech Innovators Injecting Agentic AI into the Suite
Agentic AI is transforming how businesses operate—moving beyond static workflows to intelligent, self-directed automation. Discover 25 MarTech companies leading the charge with real-world agentic AI innovations.
The next era of enterprise AI is here—and it’s agentic AI.
Unlike traditional AI, which depends on user prompts or static workflows, agentic AI actively makes decisions, refines tasks over time, and adapts to business needs. It doesn’t just respond—it reasons, plans, and executes across functions, helping enterprises scale operations in smarter, more dynamic ways.
A 2025 survey reveals that AI investment in general continues to gain momentum, with 92% of technology leaders expecting to increase AI spending over the next year—and tech companies are leading the charge.
As its real-world impact becomes more evident, business leaders are beginning to see agentic AI as a strategic imperative.
To highlight this momentum, we’ve identified 25 technology companies that are building real-world agentic AI solutions that are redefining intelligent automation across industries.
Concentrix Launched iX Hero
Date: May 2025
iX Hero is an AI platform that lets businesses create and use task-based agents for CX operations. It helps teams handle routine tasks, personalise customer interactions, and improve workflows without needing complex technical setups.
Dialpad Announced a Strategic Vision for Agentic AI
Date: May 2025
As part of its updated platform, the company’s strategic vision introduced agentic AI, aiming to streamline interactions and assist with task management. It also helps teams handle growing workloads without sacrificing productivity or communication quality.
Meltwater Launched AI Teammate Mira
Date: May 2025
Known as Mira, the solution brings agentic support to the platform, allowing users to automate repetitive media tasks, surface trends faster, and support decision-making across departments with less need for manual analysis.
Forethought Launched Multi-Agent, Omnichannel AI Platform
Date: May 2025
Its multi-agent, omnichannel AI platform is designed to handle diverse customer interactions, route requests efficiently, and improve resolution times—while fitting into existing systems without needing major changes or technical restructuring.
Salesloft Launched 15 New AI Agents
Date: May 2025
Salesloft is introducing new ways for sales teams to manage their daily work with added automation. The company has launched 15 new AI agents designed to support prospecting, follow-ups, and pipeline management, helping users stay on track and complete repetitive tasks faster without changing their existing tools.
Demandbase Unveils Agentbase
Date: May 2025
Agentbase brings agentic AI to the platform, helping B2B marketers handle account insights, personalise campaigns, and trigger actions based on intent signals—without needing to rely on multiple disconnected systems or frequent manual updates.
IntelePeer Introduced Next Generation Agentic AI
Date: May 2025
Its next-generation agentic AI helps automate processes like call handling, routing, and customer responses, giving teams a way to operate more efficiently while reducing the need for manual oversight or constant reprogramming of communication tasks.
Revenue Analytics Launched Aida
Date: May 2025
Aida brings AI-powered insights that help companies identify trends, optimise pricing, and forecast demand—all without requiring complicated setups or significant manual input from analysts, ensuring smoother operational workflows.
TaskUs Tapped Decagon and Regal to Advance Agentic AI
Date: May 2025
These partnerships focus on advancing agentic AI to streamline support workflows, manage customer queries, and automate responses. This aims to provide a better experience without the need for manual intervention or complex system configurations.
Frost & Sullivan Launched MetaBrain
Date: May 2025
The MetaBrain system enables businesses to leverage agentic AI for faster analysis, offering solutions across industries. It helps organisations process data, automate insights, and optimise strategies without complicated deployments or technical training.
Amperity Launched AI-Powered Agent to Unify Brands’ Customer Data
Date: May 2025
The AI-powered agent helps brands unify customer data, streamline data management, and personalise engagement. By automating these processes, it reduces the need for manual data integration, ensuring a smoother and more effective customer relationship management experience.
Iterable Unveiled Iterable Nova
Date: April 2025
Iterable is targeting real-time marketing improvements by enabling more context-aware actions across customer journeys. Nova supports moments-based marketing by processing signals, adapting content, and responding to behaviour shifts quickly, giving marketers added flexibility.
Revionics Released Multi-Agent AI Pricing System
Date: April 2025
The multi-agent AI pricing system brings automation to pricing decisions, allowing businesses to respond to market changes, competitor moves, and customer trends without extensive manual calculation or intervention.
OneShot.ai Launched Execution OS
Date: April 2025
The Execution OS introduces a framework where agentic AI handles everything from outreach to reporting, enabling sales teams to run coordinated actions without juggling multiple tools or relying on heavily scripted campaign structures.
Jeeva AI Rolled Out Agentic AI Upgrade
Date: April 2025
With the agentic AI upgrade, the system can support deeper task execution, learn from ongoing inputs, and collaborate with users to complete workflows. It reduces the need for ongoing supervision and eliminates repetitive manual fine-tuning.
RedTrack Launched AI Agents for Media Buyers
Date: April 2025
The AI agents are built to automate tracking, optimise budget allocation, and adjust bids in real time. This will allow teams to manage advertising performance more effectively without constant manual monitoring or third-party tool dependencies.
Salesforce Launched Agentforce 2dx
Date: March 2025
The launch of Agentforce 2dx enables users to embed agentic AI into workflows, which enhances task efficiency and accelerates decision-making. It also allows businesses to build multimodal experiences and scale digital labour across teams.
Adobe Unveiled the Adobe Experience Platform Agent Orchestrator
Date: March 2025
The Adobe Experience Platform Agent Orchestrator offers tools to manage multiple agents, align actions across channels, and improve responsiveness, making it easier to deliver consistent CX in real time across digital environments.
Deloitte Unveiled Zora AI
Date: March 2025
Designed to support modern teams, Zora AI delivers agentic intelligence that adapts to tasks, learns from interactions, and assists teams in streamlining operations across departments without the need for specialised technical oversight or training.
PwC Launched AI Agent Operating System (OS)
Date: March 2025
The AI Agent Operating System (OS) helps organisations orchestrate workflows, automate tasks, and deploy secure, explainable AI agents that operate in complex business environments, improving productivity and decision-making across various internal functions.
Zeta Global Launched AI Agent Studio
Date: March 2025
The new AI Agent Studio supports agentic workflows, allowing marketers to automate campaigns, personalise customer journeys, and manage data-driven strategies across platforms—all with reduced manual input and minimal disruption to current operations.
Resulticks Launched Genie
Date: March 2025
Genie allows teams to reduce their manual workload, manage audience engagement in real time, and make faster decisions across campaigns—without having to constantly switch between tools or reconfigure existing setups.
Propel Software Launched Propel One
Date: March 2025
Propel Software adjusted how product lifecycle tasks are managed by combining different workflows into one system. With Propel One, the company integrates agentic AI to support operations across product, quality, and engineering teams. This removes the need for disconnected tools and reduces delays.
Crescendo Expanded Augmented AI Platform with Agentic AI
Date: March 2025
The company is extending its platform to improve CX by embedding more intelligence into day-to-day interactions. The addition of agentic AI to its augmented AI platform allows companies to automate responses, monitor customer sentiment, and adapt workflows without requiring teams to manually script every step.
Discuss Announced 3 AI Agents Built for Market Insights
Date: March 2025
The AI agents are designed for market insights, helping teams analyse feedback, surface key themes, and reduce time spent on post-research tasks—without needing to switch platforms or build custom dashboards.
