Demandbase Unveils Agentbase
Agentbase’s features work together to provide users with clear, actionable insights about accounts and opportunities, improving their ability to analyse buying group completeness and pipeline opportunities.
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Demandbase has announced the launch of Agentbase, a collection of AI agents built on Amazon Web Services (AWS). Following the launch of Demandbase’s first two agents, Campaign Outcomes and Account Engagement, Demandbase and AWS are collaborating on a series of GTM AI agents, including two key innovations for Agentbase: Filter Agent and Action Agent.
Built alongside the AWS GenAI Innovation Centre, these soon-to-release agents will push revenue teams to move faster and make smarter decisions by turning complex data and workflows into intuitive, conversational experiences.
Agentbase includes several agents that help teams work more efficiently, improve campaign accuracy, and speed up turning data into revenue. Early results show campaigns using these agents saw 40% more click-throughs and 25% more page visits. Built on a foundation of proven AI innovations like intent analysis and account summaries, these tools raise the bar for how GTM teams operate at scale.
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“Demandbase has leveraged Amazon Bedrock to build Agentbase agents, transforming how B2B companies access and act on critical business intelligence,” said Francessca Vasquez, Vice President of Professional Services and Generative AI Innovation Centre at AWS.
“Through their collaboration with the AWS Generative AI Innovation Centre, Demandbase rapidly developed natural language filtering and action capabilities that make complex data insights more accessible for their customers. This is exactly the kind of innovation we support—technology that simplifies workflows while delivering meaningful business outcomes.”
Moreover, features across the Agentbase agents will work together to provide users with focused, actionable insights about their accounts and potential opportunities, and improve their ability to analyse buying group completeness scores and pipeline opportunities, all built with Amazon Bedrock.
“The next era of GTM is here: Assisted automation and insights powered by AI. Agentbase is enabling revenue teams to quickly uncover powerful information and make strategic decisions across the go-to-market lifecycle,” said Gabe Rogol, CEO at Demandbase.
“What we’re building with AWS is reducing friction and increasing clarity so teams can focus on engaging customers and accelerating revenue.”
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