Gopuff Taps Koddi, Enhances In-House Ads Platform
Gopuff teams with Koddi to enhance its in-house ads platform with new incrementality solutions.
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Koddi has announced a partnership with Gopuff which aims to enhance the instant commerce company’s ads platform with incrementality tools.
These enable advertisers to understand and measure the incremental impact of their Gopuff Ads campaigns beyond what would be possible organically.
“We’re building solutions that put control and power back into brands’ hands – and the new incrementality tools we developed with Koddi are a perfect example of that,” said Michael Peroutka, Head of Ads & Partnerships at Gopuff. “With reliable tools for measuring incremental revenue from ads, our partners can run more effective and impactful campaigns.”
“Measurement is a crucial differentiator for networks as competition intensifies,” said Nicholas Ward, Co-Founder and President at Koddi. “Incrementality enables advertisers to gain more insight into how their budget is performing and invest accordingly. By collaborating with Gopuff, we were able to combine our deep insights into the industry to build a solution that effectively captures the value Gopuff Ads drives for brands while enhancing the experience overall.”
The new tool is currently available to all advertisers as a managed service with plans to launch self-service capabilities in the near future. Gopuff and Koddi also plan to introduce additional offerings and enhancements over the coming year.
