campaigns

A step towards loyalty will be identifying different shopper cohorts, segmenting them into distinct buckets and engaging with each bucket differently.

MarTech platform — Ojamu, is leveraging the power of AI, blockchain, and NFTs. It is doing so by creating and automating the most efficient digital marketing campaigns for brands. Ojamu raises $1.7 million in a private sale. The blockchain-based MarTech platform is ready to deliver its vision. The private sale saw support from many strategic […]

Today, consumers are more empowered than ever. They search and find information on businesses quickly, conveniently, and at any time and place. According to research from HubSpot, there has been an exponential growth in the number of “near me” searches in the past two years. As per the statistics, “near me now” saw a 150 […]

Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]

LinkedIn has launched a handy new overview of its various advertising options, which includes image size info, call-to-action options, technical requirements, and more, for each ad type, helping to outline how to maximise your on-platform campaigns. As explained by LinkedIn: “Our new LinkedIn Ads Guide is a one-stop resource for LinkedIn ad specs, formatting recommendations, […]

CRM has transformed how businesses communicate and build relationships with their customers, leading to customer loyalty and customer retention. However, there are numerous solutions in the market.  Keep reading to know which CRM software can work well for you.  Strategies for marketing and selling have changed, so have the implementation of new technologies in marketing. […]

eTargetMedia launches new display ads retargeting solution to help marketers maximise results on the company’s precision-targeted email marketing campaigns eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release. eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions has launched their […]