Context Networks Launches Loyalty and Advertising Network

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Context Networks, Inc., a provider of contextual digital advertising for gaming environments, announced the launch of its advanced advertising and loyalty network, featuring PlayerPerks™, tailored for gaming route operations.

By leveraging its proprietary advertising technology, Context Networks is pioneering a first-of-its-kind advertising and loyalty platform for gaming route operations. The system integrates seamlessly with existing gaming infrastructure, allowing operators and venues to immediately generate new advertising revenue and increase player retention through the PlayerPerks™ loyalty program.

Gaming route operators—who manage and service a network of electronic gaming devices such as video poker, slot machines, and other gambling terminals in convenience stores, bars, restaurants, and entertainment venues—represent a fast-growing segment of the gaming industry.

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The initial pilot deployment has demonstrated the platform’s ability to drive significant value for both operators and hosting venues by:

• Generating premium advertising revenue, with CPM rates exceeding $20
• Delivering over 5 billion targeted impressions annually at full-scale deployment
• Enabling machine-level personalisation with contextually relevant ads and promotions
• Boosting player retention and venue traffic through the PlayerPerks™ loyalty program
• Providing detailed analytics and reporting, empowering operators and advertisers with data-driven insights

“Route operators now have a powerful new way to maximise revenue and player engagement without costly upgrades or complex integrations,” said Matthew Olden, CEO of Context Networks, Inc.

“Our platform seamlessly integrates with existing gaming machines, delivering high-value advertising revenue and machine-level personalisation that keeps players engaged and coming back. Context Networks is redefining distributed gaming, enabling route operators and venue partners to unlock new revenue streams and loyalty-driven growth with ease.”

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