Movable Ink, Braze Expand Partnership for Multichannel Personalisation

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Movable Ink, an AI-powered personalised content platform, announced its expanded partnership with Braze for multichannel personalisation.

Together, they’re introducing two powerful new integrations, Movable Ink Da Vinci with Braze and Movable Ink Studio with Braze for Mobile Messaging, designed to empower global marketing teams to deliver multichannel personalisation with greater ease, efficiency, and ROI.

In many markets, with the addition of WhatsApp to existing mobile channels like SMS, rich push, in-app messaging, and app inbox, marketers now have even more ways to connect with their audiences where they are.

“These new integrations represent a leap forward in what’s possible for marketers,” said Adam Stambleck, President of Movable Ink. “By combining Movable Ink’s AI-driven content capabilities with advanced customer engagement tools from Braze, we’re giving teams the power to create highly personalised experiences that drive results—with twice the speed and half the effort.”

Marketers now have access to the following enhanced capabilities:

• Movable Ink Da Vinci for Braze: Batch email gets a fresh update with personalised messages curated for the individual using Movable Ink’s AI-driven technology to drive lift and engagement. These newly engaged customers are seamlessly guided into powerful Braze cross-channel customer journey orchestration tools, enabling smarter, more impactful campaigns and increased engagement.
• Movable Ink Studio for Braze: Movable Ink’s no-code solution, seamlessly delivered through Braze, uses an unlimited set of data sources to personalise content at the exact moment of open, driving increased engagement on email and mobile channels. With this integration, marketers can now create dynamic, real-time content for WhatsApp, adding to the existing suite of integrated channels, including email, SMS, rich push, in-app messages, and app inbox.

“Marketers are under more pressure than ever before to deliver seamless, relevant, and timely experiences,” said Kevin Wang, Chief Product Officer at Braze. “With these new integrations, we’re making it easier for brands to meet customer expectations and drive meaningful engagement across channels.”

There’s never been a better time to redefine marketing excellence. Building on their existing multi-year partnership, this expansion will enable even more joint clients to leverage Movable Ink and Braze to transform their marketing communications globally.