Trinity Hunt Unveils Digital CX Platform
The CX platform will focus on cultivating customer experiences through tailored digital solutions.
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Trinity Hunt Partners, a growth-oriented private equity firm announce majority investments in two companies, Craft and Verndale, establishing a full-service digital customer experience (CX) services platform.
The platform will focus on cultivating exceptional customer experiences through tailored digital solutions.
Craft, founded in 2016, provides research, strategy, and design for digital products and experiences for both B2B and B2C customers, with deep expertise in digital product design and innovation. Verndale, founded in 1998, is a digital experience and technology services agency specialising in strategy, technology implementation, digital transformation, and managed services.
“Craft and Verndale share strong alignment in our client-first philosophies and collaborative cultures, built on a shared commitment to innovation and results-driven partnerships, both of which are also mirrored by Trinity Hunt’s team,” shared Craft Partner Jeremy Merle.
“By combining our market-leading services and expertise to deliver impactful solutions, we can bring even more powerful digital experiences to fruition.”
“This partnership is exciting due to the deep expertise in marketing, technology, and business services, paired with the complementary service offerings Craft provides,” extended Verndale CEO Chris Pisapia.
“This partnership marks a significant milestone in shaping our future ambitions to create great outcomes for our clients and people.”
The digital experience industry should benefit from strong tailwinds driven by the increasing importance of differentiating digital touchpoints for customer acquisition and engagement. The platform plans to expand its capabilities through a combination of organic growth initiatives and strategic M&A.
“We have been working to build a platform at the intersection of technology and marketing services in this growing and highly fragmented industry for several years,” said Trinity Hunt Partner George Morgan.
“We are impressed by both companies’ emphasis on culture, growth, and customer experience, making this partnership a natural fit for Trinity Hunt. We will work alongside the exceptional Craft and Verndale management teams as we continue to develop this industry-leading digital experience platform.”
