Forsta AI Unveils New Capabilities in HX Platform
The full suite of AI capabilities takes advantage of the latest advancements in genAI, natural language processing, and advanced analytics.
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Forsta, a provider of experience measurement, data analytics, and insights, unveiled enhanced and expanded AI capabilities within its Human Experience (HX) platform. The release of these new Forsta AI features builds on its 5-year, $500M investment in the development of AI capabilities in its HX Platform.
These advancements are designed to help organisations gain deeper insights, save time, and take decisive action to improve customer and employee experiences.
“We are at a pivotal moment where organisations must go beyond collecting data to acting on it with speed and precision,” said Kyle Ferguson, CEO of Forsta. “Forsta AI empowers businesses to accelerate the time to insight, anticipate customer needs, deliver personalised experiences, and drive meaningful outcomes. In this era of rapid innovation, companies that embrace AI-driven insights will not only lead in customer and employee engagement but also achieve lasting competitive advantage.”
Forsta AI Purpose-Built for Experience Leaders and Researchers
The full suite of AI capabilities takes advantage of the latest advancements in genAI, natural language processing, and advanced analytics, addressing key challenges from uncovering trends in massive datasets to predicting customer satisfaction and employee engagement outcomes. Available on the HX Platform, Forsta AI delivers faster and more actionable insights through three core capabilities:
AI Summarise: Quickly distill large volumes of structured and unstructured data into actionable themes and insights.
- Analyse customer feedback from surveys, contact centre calls, and online reviews to identify key trends, sentiment, and recurring issues.
- Leverage conversational AI to query your data in real time with questions like, “What are the top complaints this month?” or “What are customers saying about queuing times?”
AI Compose: Streamline content creation with AI-powered tools for drafting survey questions, reports, and responses.
- Generate personalised replies to online reviews while maintaining brand voice.
- Enhance surveys in real-time with conversational prompts such as, “What do you mean by ‘poor communication’?” for richer feedback.
AI Recommend: Move from insights to action with intentional recommendations.
- Forsta AI can generate intelligent recommendations based on what people are saying about their customer experiences, and then suggest actions you can take for proactive engagement or accelerated service recovery.
