Intuit Mailchimp Unveils a New Suite of Tools at FWD
Built on the Intuit platform, these tools leverage AI to segment data and surface actionable insights for the user with higher-quality zero-party data, enhancing the insights they can glean and act on.
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Intuit Inc. has announced a new suite of tools and integrations at Mailchimp’s flagship event FWD: London, designed to help marketers and small- and mid-sized businesses better understand and leverage their customer data.
Sustainable growth has become more challenging than ever in an increasingly uncertain business environment. Mailchimp’s latest set of tools is designed to address this need by providing a connected, data-driven solution that empowers businesses to engage with customers more effectively, boost conversions, drive repeat business, and generate more referrals, accelerating long-term growth.
Built on the Intuit platform, these tools leverage AI to segment data and surface actionable insights for the user with higher-quality zero-party data, enhancing the insights they can glean and act on. By automating these tasks, the Intuit platform is powering done-for-you experiences that are saving businesses time and giving them more insights to better run and grow their business.
“Mailchimp is evolving into the essential bridge between advertising and customer relationships for businesses, seamlessly connecting ad campaigns to powerful marketing automation that nurtures leads and drives sales,” said Ken Chestnut, Director of Global Partner Ecosystem, Intuit.
“We’re closing the loop between advertising, marketing automation, and powerful customer insights, giving businesses the tools to engage at the right time and place of the customer journey from attracting new leads and nurturing relationships to driving conversions and building lasting loyalty.”
What’s Included in the New Suite:
- New lead generation integrations with Meta, TikTok, Google, Snapchat, and LinkedIn will help companies bring lead information from their advertising campaigns into Mailchimp, build customer profiles, and automatically nurture leads with hyper-personalised marketing campaigns in real time.
- More than 100 pop-up templates for deeper targeting, data collection, and more personalised campaigns.
- More robust and intuitive custom reports with the Metrics Visualiser, giving marketers more than 40 performance analytics to compare and analyse data across email and SMS channels.
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