PMG Acquires Momentum Commerce
PMG and Momentum Commerce aim to unify data, technology, and talent to help brands accelerate retail growth through integrated commerce strategies and real-time, AI-powered insights.
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PMG has announced the acquisition of Momentum Commerce. The acquisition formalises Momentum Commerce’s integration into PMG and marks the launch of PMG’s commerce capability, designed to help brands unlock revenue growth across retail and marketplace channels through connected strategy, technology, and execution.
With a 45-person team and expertise across platforms such as Amazon, Walmart, Target, and Instacart, Momentum Commerce significantly strengthens PMG’s retail and commerce offering. Its proprietary Velocity platform, which tracks over 37 million products and 880,000 brands, delivers AI-powered insights across pricing, advertising, and category performance.
When combined with PMG’s Alli operating system, brands will benefit from a seamless system that translates real-time retail signals into media, creative, and performance outcomes.
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“This acquisition accelerates our vision to help brands navigate the modern commerce landscape through a fully integrated approach,” said George Popstefanov, CEO and Founder of PMG.
“Momentum Commerce has built something exceptional: world-class talent, proprietary tech, and a relentless focus on impact. Together, we will raise the standard for turning data-driven retail insights into real-world growth for brands.”
The independent Amazon Advertising Partner, Momentum Commerce brings an established customer portfolio, including Beats by Dre, Therabody, and Generac, and has a long track record of partnering with PMG. The two companies share strong cultural alignment and a common commitment to innovation, transparency, and driving growth through data and technology.
“Commerce is no longer a silo,” said John T. Shea, Founder & CEO of Momentum Commerce.
“Winning requires agility, intelligence, and integration across every lever, from pricing and inventory to media and content. By joining forces with PMG, we’re bringing the best of both organisations together to create a truly transformative solution.”
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