Syte, Tally Weijl Tie Up for AI-Driven Product Recommendation
Syte's AI-powered product discovery and recommendation engine boosts conversions and drives higher order values.
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Syte, an AI-powered product recommendation engine for apparel ecommerce, announced its partnership with global fashion brand Tally Weijl.
This collaboration leverages Syte’s cutting-edge AI technology to transform Tally Weijl’s online shopping experience with relevant, in-the-moment product recommendations that drive conversions, increase average order value, reduce out-of-stock prices, and maximise revenue per user.
Syte’s proprietary recommendation engine, purpose-built for apparel, is trained on billions of shopper interactions across millions of product pages. Unlike generic recommendation solutions, Syte’s AI understands the unique elements that drive conversions in apparel ecommerce—such as size, fit, colour, material, style, brand, occasion, and even vibe. These insights enable Tally Weijl to present customers with spot-on product recommendations, even when certain items are out of stock, ensuring a seamless and engaging shopping journey.
For Tally Weijl, the partnership with Syte marks a commitment to providing a frictionless, exciting shopping experience. “Syte’s recommendation engine has brought a whole new level of relevance and personalisation to our site,” said Vipul Vatsyan, CTO of Tally Weijl.
“Our customers find what they’re looking for quickly, and we’re seeing measurable improvements in metrics like average order value and customer satisfaction. We’re excited to continue innovating with Syte to create a more immersive and engaging experience for our shoppers.”
“At Syte, we believe online shopping should be seamless, relevant, and inspiring,” said Ziv Ben-Baruch, CEO of Syte. “Our AI-powered product recommendation engine is designed specifically for apparel ecommerce, and we’re excited to help Tally Weijl create a shopping experience that truly delivers value. Brands invest millions to bring shoppers to their websites, and our technology ensures they maximise that investment by driving higher conversions and increasing order value. Today’s consumers want to feel seen and understood, and Syte empowers brands to connect with customers in a meaningful way that translates directly into measurable results.”
Syte’s flexible recommendation technology integrates seamlessly into Tally Weijl’s entire ecommerce ecosystem, allowing the brand to deliver relevant suggestions at every customer touchpoint—from similar product pages to “complete the look” features and personalised email marketing. With a streamlined infrastructure that allows for rapid onboarding, Syte’s technology enables Tally Weijl to quickly elevate their ecommerce performance and optimise customer engagement across all channels.
Through this partnership, Syte provides Tally Weijl with the tools to drive both immediate and long-term growth by optimising key apparel ecommerce metrics. As the fashion industry becomes more competitive, Syte’s apparel-focused AI solution helps Tally Weijl deliver high-quality product recommendations that keep customers engaged and returning.
