Superside Unveils AI-Powered Analytics to Boost Campaign ROI
Superads provides businesses with instant analytics, visual reporting and AI-powered dimensions to drive improved performance across ad platforms.
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Superside, a provider of AI-powered creative services, announced the launch of Superads, an AI-powered creative insights tool built for creative teams and performance marketers.
Superads provides businesses with instant insights, visual reporting and AI-powered dimensions to drive improved performance across ad platforms, such as Meta, LinkedIn, and TikTok.
Superads fills a critical gap in the market by making creative performance data accessible, understandable, and actionable for everyone—especially creative leaders. Designed for fast-growing brands, digital agencies, and growth executives, Superads brings creative and performance teams together in a single platform and provides deeper insights than ever before. Now designers have access to data on the impact of ad creative, including tone, colour, hook, emotional triggers, and value propositions.
“The performance of creative is the single most important factor in digital marketing and advertising success,” said Fredrik Thomassen, CEO and Co-Founder, Superside. “As the pace of marketing and advertising continues to accelerate, creatives and growth leaders cannot waste precious time contemplating unknowns and continuously iterating. They must make fast, definitive decisions based on informed, accurate data. Every stakeholder across the campaign development process deserves actionable insights at their fingertips, so they can work efficiently to optimise impact.”
Key features of Superads include:
- Instant Ad Insights: Gain precise insights into ad performance across LinkedIn, TikTok, and Facebook. Increase collaboration and information sharing with easy-to-understand metrics.
- Cross-Account Analysis: Quickly analyse data across multiple ad accounts from one place, making it easier to move faster and save time.
- Shareable Reports and Dashboards: Create highly visual, ready-to-share reports with a drag-and-drop builder and multiple filters.
- Custom Dimensions and AI-Analysed Dimensions (beta): Gain a clear understanding of the impact of ad variables like product, ad type, audience, value propositions, emotional triggers, tone and more.
- AI Co-Pilot (beta): Ask your AI co-pilot questions about your data, for help editing reports, and assistance summarising key information.
“Superads reflects the shift to a future where marketers move past manual targeting and lean more into tailoring creative to work best with the algorithms of each channel and the interests of the audiences,” said Jing Kjeldsen, CTO and Co-Founder, Superside.
“Superads was developed in close partnership with media buying agencies to address the evolving needs of today’s performance marketers. Our proprietary AI empowers marketers to drill deep into the creative elements that drive results, while automating the heavy lifting, ensuring a smarter, data-driven approach to ad creation.”
“Before Superads, I was wrestling with several different business insights dashboards and native, single account-centric reporting tools,” said Fredrik Olsson Winell, Performance Marketing Manager, Sana Pharma Medical.
“Superads is an easy-to-navigate one-stop shop for quick insights into ad performance. Now, our entire team can quickly and easily make data-driven decisions and track performance across multiple ad accounts.”
