Top 5 Challenges that The Mobile & App Growth Summit will Solve
Unlocked: Mobile & App Growth Summit in Singapore will offer marketers a chance to address the industry challenges and prepare for future trends and tech in mobile, growth, product and app.
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Singapore is at the forefront of global digital transformation, driven by its tech-savvy populace and resilient infrastructure. The city-state is witnessing a significant surge in mobile usage, social media engagement, and dynamic shifts in consumer behaviour year-on-year. These changes underscore the urgent need for inventive and impactful mobile app marketing strategies.
Unlocked: Mobile & App Growth Summit aims to address the industry’s biggest trends, explore technology, and learn how to stay one step ahead in the rapidly evolving mobile and app landscape.
The sessions are designed to tackle the industry’s biggest challenges and equip marketers with the tools they need to stay ahead in the rapidly evolving digital landscape.
Here are five such challenges that Unlocked: Mobile & App Growth Summit sessions aim to solve.
Challenge #1
How to ensure that users not only download the app but continuously engage with it, fostering long-term retention, loyalty, and generating consistent revenue.
Session: Going Beyond Downloads – Formulating Habit-Forming Apps
Speaker: Asha Gourinath, Regional Head of Growth -Performance Marketing & Media at Grab
This session addresses the difficulty of creating habit-forming apps that can achieve high retention rates and foster user loyalty. Marketers and developers must understand how to nurture long-term user engagement and loyalty while implementing strategies that ensure consistent revenue generation.
Challenge #2
In a saturated mobile marketplace, the barrage of advertisements and promotions makes it challenging for affiliate campaigns to stand out and engage audiences meaningfully.
Session: Breaking Through the Noise: Effective Mobile Affiliate Marketing in a Crowded Marketplace
Speaker: Wei Lim, Head of Affiliate Marketing at Shopee
This session tackles the critical challenge of cutting through the noise. Lim will discuss innovative strategies and best practices to boost the visibility and impact of mobile affiliate marketing. Focusing on effective targeting, creative content, and advanced analytics can enhance campaign optimisation.
Challenge #3
The success of an app is not just about the number of downloads; it hinges on retaining users by providing exceptional user experiences. The challenge lies in implementing strategies that enhance user experience while also fostering loyalty and balancing revenue goals.
Session: Case Study: Engineering User Retention: Strategies For Scaling UX
Speaker: Sanchita Ray, SVP Head User & UX Research at Lazada
This session addresses the critical issue of scaling and retaining users through superior user experience (UX). Sanchita will explore effective strategies for enhancing user experience and fostering long-term loyalty. By examining the interplay between user experience and revenue, brands can optimise their apps.
Challenge #4
Product discovery is transforming with the advancement of generative AI and large language models (LLMs). Traditional search and recommendation systems need to be re-imagined, presenting both opportunities and challenges for businesses.
Session: Case Study: Product discovery in the era of Generative AI
Speaker: Lokesh Dhakar, Lead Principal Product Manager at Grab
Lokesh will discuss the evolving dynamics of search and recommendations powered by generative AI. How can these technologies enhance user experiences, personalise content, and drive more accurate product discoveries?
Challenge #5
Seasonal festivals like Ramadan offer unique opportunities for user engagement, yet many companies struggle to leverage these periods effectively. The surge in AI popularity presents potential for impactful use cases, but integrating AI to authentically connect with users remains a challenge.
Session: Case Study: Strategic Seasonality: Boosting Retention & Product Market Fit with Gen AI
Speaker: Pablo D Cantu, Head of Product at Bitsmedia
Lokesh will address these challenges by exploring the dynamic intersection of seasonality, Gen AI, and product-led growth, providing strategies to capitalise on these trends and enhance user engagement.
For more details and registration, visit here.
The Gold Sponsors for Unlocked: Mobile & App Growth Summit are Appdome, Airship, Onesignal, and Plotline. The Cocktail Sponsor is Liftoff and the Networking Sponsor is Jampp.
